dentsu

Product & Experience Strategist -Innovation&AI

dentsu  •  Shanghai, CN (Onsite)  •  11 days ago
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Job Description

Key Responsibilities 岗位职责

  • Research & Trend Analysis: Conduct comprehensive market research, competitive analysis, user studies, and technology trend assessments focusing on AI, digital products, mobility, the automotive industry, and UX innovation.
    围绕 AI、数字产品、移动出行、汽车行业及用户体验创新,开展市场研究、竞品分析、用户研究和技术趋势研究。
  • Strategic Opportunity Identification: Identify untapped market opportunities and translate research insights into actionable product strategies, value propositions, user scenarios, and feature priorities.
    识别潜在机会空间,并将研究洞察转化为产品策略、价值主张、使用场景和功能优先级。
  • Product & Experience Definition: Define target user personas, user journeys, problem statements, product concepts, and business logic to establish a clear directional foundation for product experience.
    定义目标用户、用户旅程、问题陈述、产品概念和业务逻辑,为产品与体验方向提供清晰依据。
  • AI Use-Case Planning: Design high-value, viable AI application scenarios. Collaborate closely with technical teams to evaluate user value, technical feasibility, implementation complexity, costs, and potential risks.
    规划具备落地价值的 AI 应用场景,并与技术团队共同评估用户价值、技术可行性、实现复杂度、成本和潜在风险。
  • Product Documentation & Prototyping: Deliver comprehensive PRDs, user stories, functional specifications, success metrics, and acceptance criteria. Support the creation of prototypes, concept demos, and Proof of Concept (PoC) materials.
    输出 PRD、用户故事、功能说明、成功指标、验收标准,并支持原型、概念演示和 PoC 材料的产出。
  • Cross-Functional Collaboration: Partner with Product, Design, R&D, Data, Business, PMO, and external stakeholders to drive product validation and support the end-to-end journey from concept to delivery.
    与产品、设计、研发、数据、业务、PMO 及外部合作伙伴协作,推动产品概念验证,并支持产品从概念走向交付。
  • Stakeholder Communication: Prepare and deliver clear, compelling presentations, research summaries, product narratives, and decision-support documents for both internal and external stakeholders.
    为内部和外部利益相关方准备清晰的汇报材料、研究总结、产品叙事和决策支持文档。

Location:

Shanghai - Haisu Plaza

Brand:

Dentsu Mcgarrybowen China

Time Type:

Full time

Contract Type:

Fixed Term Contract (Fixed Term)

dentsu

About dentsu

We are dentsu. We team together to help brands predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. We know people better than anyone else and we use those insights to connect brand, content, commerce and experience, underpinned by modern creativity. We are the network designed for what’s next.

Industry
Marketing & Advertising
Company Size
10,000+ employees
Headquarters
Tokyo, JP
Year Founded
Unknown
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