Job Description

PRODUCT DEVELOPMENT MANAGER

Location: Johannesburg, South Africa
Industry: Healthcare / Medical Devices / Capital Equipment

A leading healthcare organisation is seeking an experienced Product & Business Development Manager to drive commercial growth, product strategy, and market development across specialised medical device portfolios.

This role is ideal for a commercially driven professional with strong healthcare industry knowledge, product management expertise, and the ability to support strategic growth within a highly specialised environment.

THE ROLE

You will be responsible for driving product strategy, market expansion, and commercial enablement across a portfolio of medical technology solutions.

Key responsibilities include:

Product Management & Lifecycle Strategy

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  Managing the full product lifecycle from introduction through to phase-out
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  Driving product positioning, pricing strategies, and value propositions
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  Supporting forecasting, demand planning, and portfolio optimisation
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  Aligning local market requirements with broader product strategy initiatives

Market Analysis & Business Development

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  Conducting market research, segmentation, and competitor analysis
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  Identifying new business opportunities and growth areas within the portfolio
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  Monitoring market trends, pricing, and competitor positioning
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  Developing business cases for new products and commercial opportunities

Marketing Strategy & Commercial Enablement

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  Developing and implementing marketing plans aligned to business objectives
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  Driving product awareness campaigns, promotions, and educational initiatives
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  Supporting congresses, workshops, and healthcare industry events
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  Collaborating closely with sales teams to support commercial execution

Sales Support & Product Training

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  Providing product training, technical support, and sales enablement tools
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  Supporting key customer engagements and strategic accounts
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  Ensuring sales teams are equipped to position products effectively
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  Assisting with customer presentations, demonstrations, and solution discussions

Product Launches & Innovation

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  Leading and coordinating new product launches and roll-outs
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  Supporting market adoption of new technologies and solutions
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  Collaborating with global and cross-functional teams on innovation initiatives
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  Driving successful market entry and product uptake strategies

Customer & Stakeholder Engagement

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  Building relationships with healthcare professionals, institutions, and industry stakeholders
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  Supporting clinical education and training initiatives
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  Engaging with key opinion leaders and relevant industry societies
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  Strengthening product positioning and market credibility through stakeholder engagement

Operational & Compliance Responsibilities

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  Supporting tender processes with product and market input
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  Ensuring compliance with regulatory, quality, and company standards
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  Maintaining accurate reporting, forecasting, and product data management

WHAT WE ARE LOOKING FOR

Key requirements:

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  Degree in Medical Sciences, Biomedical Engineering, Marketing, Business, or related field
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  Minimum 5–8 years' experience in:
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    Medical devices
  • 
    Healthcare marketing
  • 
    Product management
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  Strong experience in product lifecycle management and marketing strategy
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  Experience supporting sales teams and commercial execution
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  Strong understanding of healthcare systems and procurement environments
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  Experience with market analysis, customer insights, and competitor intelligence

Advantageous:

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  Postgraduate qualification in Business Management, Marketing, or MBA
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  Clinical background
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  Experience within:
  • 
    Endoscopy
  • 
    Infection prevention
  • 
    Capital equipment environments
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  Valid driver's licence
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  Willingness to travel nationally

WHO YOU ARE

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  Commercially driven with strong strategic thinking ability
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  A confident communicator and relationship builder
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  Passionate about healthcare innovation and medical technologies
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  Highly analytical with strong problem-solving capability
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  Collaborative and customer-focused
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  Able to operate effectively in a fast-paced, specialised environment

WHY THIS ROLE

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  Opportunity to work with innovative healthcare technologies
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  High-impact role driving market growth and product strategy
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  Exposure to specialised medical device portfolios and industry leaders
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  Strong blend of commercial, strategic, and customer-facing responsibilities
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  Opportunity to contribute to healthcare advancement and innovation