Job Description

Product Content Executive - Argos

As a Product Content Executive, you will lead the implementation of the business’ product content strategy across your owned categories. You will utilise all available tools and insights to define best in class product content that is on-brand, optimised for SEO and user experience and consistent in terms of style, quality and tone of voice. The Product Content Team not only publish all new products to site with best-in-class content and on-time delivery, but are also instrumental to removing customer pain-points by creating a better user experience to allow customers to discover, find and decide on the right product for them. You will use robust stakeholder management and influencing skills to implement the category content strategy, working effectively and collaboratively with the wider business and group functions.

What you need to do:

• Support the Product Content Lead in building a 6-12-month category content plan focused on supporting business priorities and initiatives, customer trends and promotional activity.
• Use insight and analysis to suggest new initiatives and content experiences, which focus on increased sales, conversion, customer engagement, digital participation and reducing customer returns and Q&A.
• Drive successful commercial results across all our digital channels (UK/mComm/Apps) through ownership of successful implementation of category content plans, ensuring product content is executed in line with content strategy guidelines to optimise the customer experience.
• Own application of a continuous improvement programme across all focus categories, ensuring our PDPs, filtering/refinement and navigation is optimal for the category. Support and evolve PDP content and experience to suit business strategy.
• Measure success of content strategy implementation on both the business and the customer to build into future category content plans.
• Brief, support and work with our offshore Digital Operation Centre (DOC) to deliver content uplift projects, including supporting offshore queries and escalations, and supplier engagement where necessary.
• Interaction with Sainsbury’s in-house studio, Zest, to brief and execute imagery uplift projects.
• Build collaborative relationships with key stakeholders across Digital, Offshore Digital Operations Centre, SEO, Product, Commercial, Marketing and Analytics functions.
• Advocate natural search optimisation for ranges to ensure best ways of working are incorporated into content creation.
• Understand and adhere to legal compliance requirements for focus categories. Support the Product Content Lead on implementation of new compliance messaging and ensure robust processes to maintain post launch.
• Own supplier relationships where required.

What you need to know and show:

• Passionate and enthusiastic about eCommerce and driving customer experience; you are likely to have highly relevant experience within an online retail environment.
• A strong understanding of Product content, SEO and experience creating and delivering content plans.
• Experienced in delivery of projects requiring cross functional buy-in of stakeholders.
• Strong planning and organisational skills.
• Experience of indirectly managing a network of stakeholders & suppliers.
• Presentational skills both in terms of public speaking and in the promotion and presentation of self.
• Strong communication skills, able to adapt style to influence stakeholders.
• Able to challenge effectively at all levels to drive positive change.
• Analytical mind-set and the ability to look past the “now”.
• Able to multi-task, remaining organised and collected when faced with multiple priorities.
• An astute and critical eye for syntax.
• Full competency with current Microsoft Operating systems and Office applications.
• A thirst for learning and acts upon a desire to achieve potential.

Essential Criteria:

• A strong understanding of Product Content & Digital Metrics.
• Experience creating and delivering content plans or continuous improvement programmes.
• Good analytical skills with experience of analytics dashboards such as Adobe Analytics, Glass box etc.
• Experience with Data-driven decision-making to refine content and user flows.
• Experience working with offshore teams.
• Experience with managing a range of stakeholders.

What decisions I can make including budget:

• Job holder has no direct responsibilities for budgets. However, budget may need to be sought by other teams to facilitate some projects.
• Job holder needs to be aware of financial impacts of decisions and to ensure risks and opportunities are mitigated / flagged to budget holder.

Support we will provide:

• Technology and access to all necessary tools for you and your team along with flexible working arrangements in order to be most effective.
• Sainsbury’s Learning & Development resources along with line management support.
• Opportunity to participate in relevant industry events in order to remain current and up-to-date with industry dynamics and developments.
• Opportunity for access with both direct and indirect suppliers as required.

What I need to show: 

Our Valued Behaviours are our common DNA that every colleague should live by and provide the benchmark for how we deliver our goals/individual contribution, and how we relate to other colleagues in the organisation. 

Own it 

o Deliver a wide range of tasks, and take ownership for solving problems that you identify 

o Actively share your thoughts and are prepared to challenge others in a positive way 

o Use business context and other information sources to make decisions 

o Regularly review your goals with your line manager 

Make it better 

o Open minded and try new ways of doing things, making things simpler where possible 

o Adaptable and respond positively when circumstances change 

o Show curiosity about the business beyond your immediate role 

o Seek feedback from those you work with and understand your strengths and development areas 

o Provide regular fair and accurate feedback to others 

Be human

o Ask questions to understand where others are coming from. Show care and respect for how others are feeling and provide support to those around you 

o Listen and ask questions about the needs and motivations of others to build effective relationships 

o Regularly gather customer feedback and use this insight to continuously improve the customer experience 

#LI-SE1

At Argos, we’re a digital-led UK retailer that keeps pushing boundaries to meet every generation with what they want, how and when they want it. As a market leader in general merchandise, serving millions of customers through our website, app, same-day delivery and Click & Collect services, we offer real opportunities to learn, grow and shape your career. With roles spanning Commercial, Buying, Merchandising, Design and Supply Chain, through to Digital, Operations, Customer Experience, Marketing, and People and Transformation , you will work with brilliant colleagues and directly shape how we serve our customers every day. From enabling inspiring choice across our owned brands, including Habitat, Chad Valley and Bush, alongside the world’s biggest brands like Apple, Lego, Xbox and Samsung, to making shopping effortlessly convenient, championing trusted value and accelerating our strategy - Argos is an exciting place to build your future.
We are committed to being a truly inclusive retailer so you’ll be welcomed whoever you are and wherever you work. Around here, there’s always the chance to try something new — whether that’s as part of an evolving team or somewhere else across the business - and we take development seriously and promise to support you. We also recognise and celebrate colleagues when they go the extra mile and, where possible, offer flexible working. When you join our team, we’ll also offer you an amazing range of benefits. Here are some of them: Starting off with colleague discount, you'll be able to save 10% on your shopping online and instore at Sainsbury's, Argos, TU and Habitat, and we regularly increase the discount to 15% at points during the year. We've also got you covered for your future with our pensions scheme and life cover. You'll also be able to share in our success as you may be eligible for a performance-related bonus of up to 5% of salary, depending on how we perform. Your wellbeing is important to us too. You'll receive an annual holiday allowance and you can buy up to an additional week's holiday. We also offer other benefits that will help your money go further such as season ticket loans, cycle to work scheme, health cash plans, salary advance (where you can access some of your pay before pay day) as well access to a great range of discounts from hundreds of other retailers. And if you ever need it there is also an employee assistance programme. Moments that matter are as important to us as they are to you which is why we give up to 26 weeks’ pay for maternity or adoption leave and up to 4 weeks’ pay for paternity leave. Please see www.sainsburys.jobs for a range of our benefits (note, length of service and eligibility criteria may apply).