Job Description

Product Content Executive

Bupa Place, Salford Quays – hybrid with 1- 2 days in the office

Permanent

Full time – 37.5 hours per week

£28,400 – £31,000 DOE

We try to consider all types of flexibility, including locations, hours and working patterns. Please note that we are unable to offer sponsorship for this position.

We make health happen:

You’ll work with the Senior Product Content Manager and larger Product Engagement team, developing and delivering content and engagement programmes for our clients, brokers, consumers and people to promote product awareness and adoption. There will be significant focus on product content marketing to generate customer engagement. You’ll be responsible for creating and delivering a range of assets to support go to market plans and tracking their performance.

How you’ll help us make health happen:

• Help with the development of product content creation and contribute to the planning, development and implementation of product engagement campaigns.
• Champion Bupa’s products, the brand, the customer and their needs through all communications and attend meetings with key stakeholders
• Ensure optimised commercial impact of product content campaigns to deliver retention, expansion and engagement targets.
• Deliver a range of cross channel product engagement activity which supports customer communication journeys across the customer life cycle
• Support the development of content in particular - help create and optimise our key engagement programmes: Health Horizons, Bupa Academy, Inside Health and the Bupa Blueprint
• Measuring all activity against KPIs in place with a results-focused approach
• Drive up the engagement across our product content working in partnership with the marketing teams
• Manage and deliver briefs to agencies and studio teams that are on brand and bring to life our objectives for product engagement.

Key Skills / Qualifications needed for this role:

• At least 2-3 content and copywriting experience is essential, ideally gained in Financial Services, Professional Services or Healthcare
• Experience of managing internal stakeholders in matrix organisations
• Experience of working with ad briefing marketing agencies is desirable
• Proven track record of delivering results through content marketing
• Ability to prioritise workload and manage multiple projects at one time
• Ability to think creatively to deliver results
• Practical experience of the ability to quickly implement new initiatives
• A passion for communication and content marketing

Benefits

Our benefits are designed to make health happen for our people. Viva is our global wellbeing programme and includes all aspects of our health – from mental and physical, to financial, social and environmental wellbeing. We support flexible working and have a range of family friendly benefits.

• 25 days holiday, increasing through length of service, with option to buy or sell
• Bupa health insurance as a benefit in kind
• An enhanced pension plan and life insurance
• Onsite gyms or local discounts where no onsite gym available
• Various other benefits and online discounts

Why Bupa?

We’re a health insurer and provider. With no shareholders, our customers are our focus. Our people are all driven by the same purpose – helping people live longer, healthier, happier lives and making a better world. We make health happen by being brave, caring and responsible in everything we do.

We encourage all of our people to “Be you at Bupa”, we champion diversity, and we understand the importance of our people representing the communities and customers we serve. That’s why we especially encourage applications from people with diverse backgrounds and experiences.

Bupa is a Level 2 Disability Confident Employer. This means we aim to offer an interview/assessment to every disabled applicant who meets the minimum criteria for the role. We’ll make sure you are treated fairly and offer reasonable adjustments as part of our recruitment process to anyone that needs them. If you require information regarding this role in an alternative format, please email: careers@bupa.com

Time Type:

Full time

Job Area:

Call Centre

Locations:

Bupa Place