The Product Content and Imagery Specialist plays a key role in enhancing the visual identity of the Sports Experts and Atmosphere brands. Working closely with internal teams, this person ensures brand image consistency across seasons and product categories while contributing to the creation of inspiring and strategic content.
· Ensure brand image consistency according to established guidelines, considering seasonality and product categories.
· Select featured products in collaboration with the purchasing team (creation and accessorizing of shooting kits).
· Participate in photo shoots and advertising productions, providing creative styling and ensuring product credibility.
· Recommend partners, casting, and locations.
· Prepare mood boards for certain categories to be shot.
· Contribute to the quality and relevance of visual content aligned with marketing objectives.
· Manage sample requests and returns, ensuring efficient tracking and handling.
· Participate in improving photo production and sample management processes.
· Follow up on internal and external content approvals.
· Prepare Excel product lists of photographed items for internal teams.
· Manage invoicing related to styling expenses.
· Pre-select photos to be used.
· Manage photo reception, archiving, and sharing of visuals via Pixieset.
· Monitor product representation across various channels.
· Sort reusable photos by season and update the platform.
· Degree in production, communications, marketing, or related field.
· 2 to 3 years of experience in marketing project management, visual production, and post-production.
· Proficiency in Microsoft Office Suite.
· Good English skills
· Knowledge of traditional, digital, and social marketing channels.
· Experience in indoor and outdoor photo/video shoots (asset).
· Autonomy, discretion, client-oriented strategic mindset.
· Ability to manage multiple projects simultaneously and set priorities.
· Excellent communication and interpersonal skills.
· Excellent visual sensitivity and understanding of brand image.
· Strong interest in sports, fashion, and outdoor activities.
· Creativity, attention to detail, organizational skills.
· Ability to collaborate with multiple teams (production, purchasing, marketing).
· Experience in styling and/or retail (assets).
· Valid driver’s license.
We’re always looking for great talent! In addition to competitive pay, we offer:
#LI-MM2
This posting represents an existing vacancy within our organization.
We may use artificial intelligence tools as part of our recruitment process to assist in the initial screening of resumes. All hiring decisions, including candidate evaluation, selection, and disposition, are made by human recruiters.
Part of the Canadian Tire family is Sports Experts. Your Sports Experts! Built on more than 50 years tradition on customer focus, Sports Experts is headquartered in Laval, Quebec. Sports Experts is proud to promote a wide selection of sports equipment, clothing and footwear of renowned and exclusive brands. By joining Sports Experts you will appreciate to work with an experienced team that will welcome you. We are the destination to Stay fit. Live well.
We are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better. .
We stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.
Canadian Tire Corporation, Limited (“CTC”) is one of Canada’s most admired and trusted companies. With world-class owned brands and exciting market-leading merchandising strategies, we are continually innovating with purpose: to be there for Canadians from coast-to-coast.
We are a group of companies that includes a retail segment, a financial services division and CT REIT. Our retail business is led by Canadian Tire, which was founded in 1922 and provides Canadians with products for life in Canada across its Living, Playing, Fixing, Automotive and Seasonal & Gardening categories. Party City, PartSource and Gas+ are key parts of the Canadian Tire network. Our retail segment also includes Mark's, a leading source for casual and industrial wear, Pro Hockey Life, a hockey speciality store catering to elite athletes, and SportChek, Hockey Experts, Sports Experts, and Atmosphere, which offer the best active wear brands. Our 1,700 retail and gasoline outlets are supported and strengthened by our Financial Services division and the tens of thousands of people employed across the country by our Company, local Dealers, franchisees and petroleum retailers. In addition, CTC owns and operates Helly Hansen, a leading technical outdoor brand based in Oslo, Norway.
CTC is an integral part of the communities in which we operate and our legacy of community support, through national and local programs, is initiated and executed by our Corporation, Dealers, franchisees, store operators and employees. Since 2005, our Canadian Tire Jumpstart Charities has been helping kids overcome financial and accessibility barriers to sport and recreation in an effort to provide inclusive play for all kids of all abilities.
For more information, visit corp.canadiantire.ca.
