As the world and the way people live is changing, we at Bekaert believe it’s our responsibility to contribute to finding new solutions for the future. With a 140+ year old heritage of excellence, innovation, and a future-focused mindset, we strive to create value for our customers and society. We aim to do this through innovative solutions and sustainable practices. We are committed to pushing the boundaries of steel wire transformation and coatings whilst also leveraging our expertise to develop innovative solutions with new materials and services in a safe, smart, and sustainable way. Our focus extends to markets such as new mobility, low-carbon construction, and green energy.
As a dynamic and growing company with over 19 000 employees worldwide, 75 nationalities, a retention rate above 90% and € 3,7 billion in combined revenue in 2025, we are looking for someone like you to join our team as we continue to shape a safer, more efficient, and connected world!
The Product & Business Development Manager Hydrogen AEM drives sustainable growth in the Hydrogen AEM segment by building and converting a strong opportunity pipeline into repeat business. This role combines market and customer intelligence with hands-on sales execution to grow the customer portfolio and consistently exceed commercial targets. On the product side, the manager translates customer needs into the product roadmap and rallies the organization to bring innovations to market.
Business Development & Customer Management
• Identify and develop new electrolyzer OEM customers and business opportunities within the AEM market.
• Build and manage a global sales pipeline, driving opportunities from prospecting through to signed supply agreements.
• Lead commercial negotiations, including pricing, volumes, and contractual agreements.
• Maintain and strengthen relationships with customers through regular engagement, site visits, and technical-commercial discussions.
• Develop annual sales forecasts, monitor performance, and consistently drive growth against targets.
• Gather and analyze market intelligence on volumes, pricing, and margins to support strategic planning.
Product Strategy & Roadmap Management
• Act as the voice of the customer by translating market requirements into product development priorities for R&D teams.
• Own the product lifecycle and define a rolling five-year product roadmap aligned with customer needs and market developments.
• Develop compelling value propositions by translating technical product performance into tangible customer benefits.
• Establish pricing strategies based on market dynamics, competitive positioning, product differentiation, and production costs.
Go-to-Market & Market Intelligence
• Lead product launches from concept to commercialization, coordinating evaluations, customer adoption plans, specifications, and performance tracking.
• Monitor industry trends, emerging technologies, and competitor activities through customer interactions, benchmarking and external partnerships.
• Capture and share application and market insights across the organization to support strategic decision-making.
• Support intellectual property initiatives and manage related agreements such as NDAs, JDAs, and collaboration contracts.
• Contribute to marketing activities, and represent Bekaert at industry events, give lectures at conferences, and customer engagements.
Customer Focus
You build a deep understanding of customer needs and proactively anticipate future requirements. You respond quickly and effectively to customer questions and are committed to delivering long-term value.
Relationship Building & Networking
You establish trusted relationships with customers, partners, and internal stakeholders. Through effective networking and collaboration, you create an environment of open communication and knowledge sharing.
Entrepreneurial Mindset
You thrive in dynamic environments where structures and processes are still evolving. You take ownership, show initiative, and enjoy creating new opportunities from the ground up.
Business Development ("Hunter") Mentality
You are energized by identifying and pursuing new business opportunities. You enjoy opening doors at new customers, building relationships from scratch, and converting opportunities into long-term partnerships.
Communication & Presentation Skills
You are a compelling communicator who can translate technical concepts into clear customer value propositions and generate enthusiasm among prospects and stakeholders.
Stakeholder Management
You know how to connect with the right people, both internally and externally, and align stakeholders around common objectives.
Analytical Problem Solving
You are able to analyze complex technical and commercial challenges, identify root causes, and translate insights into practical and effective solutions.
Commercial Negotiation Skills
You have experience negotiating commercial agreements, including pricing, volumes, contractual conditions, and long-term partnerships with senior decision-makers.
Results Orientation
You are driven to achieve ambitious goals and deliver measurable outcomes. You mobilize internal teams, coordinate resources effectively, and ensure customer commitments are met, even in challenging situations.
• 5-8 years in business development or sales in B2B industrial , technical role in advanced components for electrochemical systems.
• Proven experience in business development, product management, technical sales, or a related commercial role within an industrial or manufacturing environment.
• Strong technical understanding of products, applications, production processes, customer manufacturing environments, and emerging industry trends.
• Willingness to travel internationally (approximately 15–30%).
• Fluent in English; knowledge of Dutch, German, and/or Italian is considered a strong asset.
• Scientific or engineering degree; electrochemistry or materials science background is a plus; business degree is a plus
We're looking for individuals who are not afraid to take risks and explore new ideas. If you are passionate about personal growth and bringing your authentic self to work, we want you on our team!
At Bekaert, we celebrate diversity and are committed to creating an inclusive work environment. We do not discriminate based on race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status.
To learn more about us and our exciting career opportunities, visit Bekaert Careers
Bekaert’s ambition is to be the leading partner for shaping the way we live and move, and to always do this in a way that is safe, smart, and sustainable. As a global market and technology leader in material science of steel wire transformation and coating technologies, Bekaert also applies its expertise beyond steel to create new solutions with innovative materials and services for markets including new mobility, low-carbon construction, and green energy.
