- measure feature and product impact across L0 (business outcomes), L1 (product flow), and L2 (feature-level micro-events) metrics post-launch, and feed structured inputs to the BI team for reporting
- investigate questions about current users by slicing cohorts and user segments to answer "who is this user, what are they doing, and why" with data
- track and analyse A/B experiments executed via ProductOps, report variant performance, and give PMs a clear, data-backed recommendation on whether to kill or scale
- identify data gaps and outside-in signals, including share-of-wallet benchmarks from the analytics team, to surface areas of underperformance and opportunity for the PM to act on
- ensure data is tagged and instrumented correctly ahead of every feature launch, work with engineering and ProductOps to confirm data readiness before go-live
- own the measurement of conversion, TAT, and drop-off metrics across user journeys, and proactively flag anomalies before anyone asks
- communicate findings clearly to PMs and cross-functional stakeholders, not just tables and charts, but a point of view on what the data means and what should happen next
- use AI tools (Claude, ChatGPT, Copilot) to accelerate your own analysis, summarising outputs, generating commentary on metric movements, classifying data at scale. spot opportunities where the AI or BI team could build something more permanent, and bring those requests forward