Job Description

Key Responsibilities

• Analyze performance data using Excel and SQL
• Track trends and identify shifts in channel performance over time
• Perform financial analysis including plan vs actuals, pacing, and ROI contribution
• Develop weekly and monthly performance reports
• Work with Adobe Analytics and Tableau for reporting and visualization
• Interpret digital channel metrics and provide actionable recommendations
• Translate complex datasets into clear, business-friendly outputs

Required Skills & Qualifications

• Strong Excel and SQL skills
• Experience with Adobe Analytics and Tableau
• Understanding of digital marketing metrics
• Strong analytical thinking and pattern recognition
• Ability to communicate insights clearly
• Experience in Banking Domain.