
Job Title Private Client Relationship Manager
Function Commercial - Private Client
Location UK Home Based - Regular Travel to Scotland
Job Level: (Internal Reference Only) 6
Contract Full Time / Permanent - 35 hours p/w – due to the nature of the role, travel including overnight stays will be required. As our private clients are based in various locations across a number of time zones, there will be flexibility in start and finishing times.
Role Reports to: Rare Whisky Director
Date vacancy will close Tuesday, 23rd June 2026. Where we receive high numbers of applications we may close vacancies early. If you think this is the right opportunity for you please don't delay in applying!
Who we are
Born in Glasgow, made in Scotland and enjoyed around the world. Whyte and Mackay is home to a collection of multi-award-winning global whisky brands led by The Dalmore, Fettercairn, Jura and Tamnavulin Our mission is to be a driving force in whisky, renowned for building brands that stand-out. Enabled by our brilliant community of 675 colleagues, reaching across 17 countries and counting. We're led by our values, continuing to grow and invest and looking for great talent to join our brilliant community. Ready to hear more?
What the opportunity looks like:
Interest in rare and luxury brands & Scotch whisky, is strong even in these uncertain economic times. W&M have pioneered the industry’s Private Client business and we are looking to further strengthen our team. To continue to stay ahead of the competition we need to constantly strive for perfection and ensure we are always innovating around our capability in selling high value products with our Ultra High Net Worth Individuals (UHNWI) relationships through the process & tools to service their demands.
As the Private Client Relationship Manager, you will be responsible for developing and building an ongoing Rare Whisky (predominantly Dalmore) black book, building upon the successes of recent years. You will personally represent the brand and ‘hand sell’ exclusive, rare & limited edition bottling to UHNWI by cultivating and developing ongoing relationships with them. In conjunction with the private client team you will further develop our effective and efficient private client sales capabilities both internally and externally.
Ensure a planned approach to delivering Private Client targets and work with team mates to ensure all touch points are covered.
Ensure that any spend is captured and planned to enable commercial planning and delivery of A&P budgets.
In conjunction with the Rare Whisky Director create Private Client recruitment strategies across all our channels and markets.
Be the driving force behind our Exclusive Market Partnership strategies to ensure local buy in and the correct Private Client behaviours through our distributors for each opportunity. Coach internal team members and distributor teams to work within the correct framework to deliver success.
In an increasingly competitive environment, deliver and maintain a broker strategy to ensure we are always “front of mind” when they talk with their clients.
Coach, review and delegate work where necessary to ensure efficient use of resources.
Work with key customers as a Private Client Ambassador, delivering talks & training on the W&M rare whisky brands.
Develop personal expertise in Scotch Whisky production & in the nuances of the various regions, W&M brands and those of our competitors.
Be the rare whisky sales expert for the business. Help the business understand how the Private Client world works and help them deliver better solutions to stay ahead of the competition.
Be a driving force in luxury partnerships. Work with the wider teams to establish the correct relationship for the correct opportunity and coach wider teams to make more of these partnership and avoid the transaction traps.
Skills and experience that will help you be a success:
For this role we're looking for:
Qualification within a business and/or marketing discipline would be preferred.
Significant sales experience of luxury goods, ideally but not essentially in spirits or champagne.
Experience working with a local distributor or third party to build a sustainable mutual business.
Fluency in English is required, other languages would be advantageous.
A large network of contacts within the financial sector would be beneficial.
Demonstrable knowledge & understanding of the UHNWI lifestyle in the market and & how to access them.
Ideally well versed in fine wine, champagne & high-end spirits.
Understanding of investment funds and the financial world.
Working knowledge of the private client environment with experience that will challenge our thinking and enable us to continuously improve our offerings.
We believe that everyone has the potential for growth in our roles! You may feel you don't tick every box for this role, but if you believe you have relevant experiences that could help you succeed we'd much rather you apply rather than rule yourself out based on any self-limiting beliefs!
Why join us:
We offer a competitive salary, bonus package, car allowance, private health care, life assurance, competitive pension, excellent product allowance, 35 days annual leave, plus enhanced family friendly policies. Our Rewards & Benefits page has further information.
Our application process:
If you like what you’ve read and want to explore this opportunity further, please apply before the closing date listed at the top of the advert.
Our team read each and every application, therefore you'll hear back from us in due course.
Candidate guidance on the use of AI in the application and screening process can be found on our career site.
Should you require any adjustments to our recruitment process to help you be at your best then please contact us at HRTeam@whyteandmackay.com and we'll do what we can to support.

Welcome to Whyte and Mackay
A passionate community dedicated to making exceptional Scotch, since 1844.
Born in Glasgow, made in Scotland and enjoyed around the world. Whyte and Mackay is home to a collection of multi-award-winning global whisky brands led by The Dalmore, Fettercairn, Jura and Tamnavulin. Our mission is to be a driving force in whisky, renowned for building brands that stand-out.
We are whisky makers. We believe there is a whisky for everyone to enjoy. From island to highlands, each of our five whisky distilleries is an invitation to experience incredible whisky brands and discover the world of diverse flavour Scotch has to offer.
Whyte and Mackay was founded with a vision to create a superior Scotch for the thriving community of Glasgow. Today that belief in creating connection and community holds true as the purpose in all that we do.
Makers, Leaders, Innovators and Storytellers. At Whyte and Mackay we all have a hand in the whisky we make. From acorn to cask; to bottle; to glass - we take pride in all we do and make. How we treat each other day-to-day is as important as how we nurture our whisky year-to-year. We strive to be our best by working together to help each other grow. We celebrate thinking ahead to drive change today, because we believe we will shape the future of whisky.
We are on a transformative journey, investing our people, our planet and our brands. In our Whyte and Mackay Green Print we laid down our sustainability commitments and how we will make a positive impact on our planet. Our Community agenda informs how we are shaping life at Whyte and Mackay for every one of our people. We are committed to offer great workplace experiences across every function of our business.
Welcome to Whyte and Mackay, a driving force in whisky, renowned for building brands that stand out. Connect with us to discover more about our Whyte and Mackay community and the journey we are on.
Please enjoy our brands responsibly.