OKX

Principal Product Manager, Affiliate Program & KOL

OKX  •  Singapore, SG (Onsite)  •  1 month ago
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Job Description

OKX will be prioritising applicants who have a current right to work in Singapore, and do not require OKX's sponsorship of a visa.

Who We Are


At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom. OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves. Across our multiple offices globally, we are united by our core principles: We Before Me, Do the Right Thing, and Get Things Done These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er. OKX is part of OKG, a group that brings the value of Blockchain to users around the world, through our leading products OKX, OKX Wallet, OKLink and more.

About The Role

We are looking for a hands-on Affiliate/Growth Principal Product Manager to own and scale our Affiliate and KOL marketing channels, with a primary focus on the US and EEA markets. Your mission is to drive measurable user acquisition and transaction volume through your established network and data-driven optimization. If you have a proven track record of delivering GMV growth at a leading crypto exchange, we want you.

What You'll Be Doing


  • Own the overall affiliate growth strategy for the US, EEA and other regulated markets, aligned with company-level acquisition, activation, and ROI goals.

    • Define affiliate growth as a product capability, including segmentation, commercial models and funnel design

    • Translate growth strategy into a clear product roadmap, experimentation plan, and success metrics.

  • Regulated-Market Execution & Compliance-Aware Scaling

  • Partner Acquisition & Ecosystem Leadership. Build, scale, and manage a diverse affiliate ecosystem, including major affiliate networks, KOLs, communities and publishers.

  • Data-Driven Performance & Optimization: Own core performance metrics across the funnel: CAC, LTV, ROI, activation rate, trading conversion, and GMV contribution.

  • Partner with Data and Product teams to ensure clean attribution, reliable tracking, and actionable insights.

  • Cross-Functional Leadership: Work closely with Product, Engineering, Data, Design, Content, and Marketing to ship high-converting results.

  • People Management & Team Building

What We Look For In You:

Core Requirements


  • 8+ years of experience in growth, affiliate, partnerships, or product-led growth roles, at a leading crypto exchange.

  • Proven experience owning affiliate or partnership growth end-to-end, including strategy, execution, and results.

  • Strong product mindset — you think in systems, funnels, and scalability, not just campaigns.

  • Demonstrated success being measured against hard business metrics (GMV, ROI, revenue, CAC).

Global/US/EEA Market Expertise


  • Hands-on experience driving growth globally, or specifically in the US & EEA markets, ideally in regulated or compliance-heavy environments.

  • A strong, real network of affiliates, KOLs, or growth partners, and a track record of converting relationships into results.

  • Deep understanding of performance marketing funnels and attribution challenges.

Nice To Have(s):


  • Experience operating across both Web2 and Web3 growth mechanics.

  • Strong personal interest and understanding of the crypto ecosystem.

  • Familiarity with tracking and attribution tools such as AppsFlyer, Adjust, or Impact.

  • Prior experience building or scaling teams from early to growth stage.

Perks & Benefits

  • Competitive total compensation package
  • L&D programs and Education subsidy for employees' growth and development
  • Various team building programs and company events
  • Wellness and meal allowances
  • Comprehensive healthcare schemes for employees and dependants
  • More that we love to tell you along the process!

#LI-ONSITE


Notice:
All official OKX vacancies are published on this website. While roles may appear on selected third-party platforms from time to time, information on other sites may be inaccurate or outdated. If in doubt, please apply directly through our official careers website. Information collected and processed as part of the recruitment process of any job application you choose to submit is subject to OKX's Candidate Privacy Notice

OKX

About OKX

At OKX, we believe that the future will be reshaped by Crypto, ultimately contributing to every individual's freedom.

OKX began as a crypto exchange giving millions of people access to crypto trading and over time becoming among the largest platforms in the world. In recent years, we have developed one of the most connected Web3 wallets used by millions to access decentralized crypto applications (dApps).

OKX is a trusted brand by hundreds of large institutions seeking access to crypto markets on a reliable platform that seamlessly connects with global banking and payments. In the last year, OKX has expanded into new markets including Australia, Brazil, Netherlands, Singapore and Turkey, with plans to launch in the US, Belgium and the UAE.

We are deeply committed to shaping a fairer, more transparent and accessible society through blockchain technology. This is why we publish proof of reserves monthly, and continue to ship new innovative security features.

We believe in good sportmanship and the pursuit to be better. You may see our OKX logo neatly fitted on the McLaren F1 cars, Manchester City FC team shirts, or at the Tribeca Film Festival celebrating artists and creators. Wherever you may find us, you will notice our pursuit of making our world more efficient, transparent, and connected.

To learn more about OKX, download our app or visit: www.okx.com

UK users follow: https://www.linkedin.com/company/okxuk/

Learn more about working at OKG, the business group developing OKX, our Digital Assets Exchange, our Web3 portal and blockchain ecosystems: bit.ly/WorkingatOKG

Industry
IT & Software
Company Size
5,001-10,000 employees
Headquarters
Everywhere
Year Founded
Unknown
Website
okx.com
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