Job Description

Principal Marketing Specialist, Student Success Posting Number req27384 Department Student Success Admin Department Website Link https://studentsuccess.arizona.edu/ Location Tucson Campus Address Tucson, AZ USA Position Highlights The Senior Marketing Specialist develops effective communication and marketing initiatives for the Student Success division and students, employees, faculty, staff and campus partners in order to advance the unit's strategic vision. The Senior Marketing Specialist oversees division and department inbound and outbound communications and the development, production, and dissemination of marketing campaigns and collateral to constituents. The Senior Marketing Specialist directs and executes on integrated, multi-channel marketing strategies that advance strategic imperatives, brand awareness, and persistence and retention initiatives.

The University of Arizona has established a Flexible Work Initiative to further explore options that support our employees while allowing them to successfully carry out day-to-day operations. This position is eligible for flexible scheduling. Flexible Work Arrangements will be evaluated every six months, or as needed to assess department workforce needs.

Visa sponsorship is not available for this position.

Outstanding U of A benefits include health, dental, and vision insurance plans; life insurance and disability programs; paid vacation, sick leave, and holidays; U of A/ASU/NAU tuition reduction for the employee and qualified family members; retirement plans; access to U of A recreation and cultural activities; and more!

The University of Arizona has been recognized for our innovative work-life programs. For more information about working at the University of Arizona and relocations services, please click here.

Duties & Responsibilities

• Collaborate and communicate with campus partners to align marketing initiatives, coordinate shared campaigns and leverage resources effectively.
• Guide internal staff and campus partners on marketing best practices, policies and brand standards to ensure consistency and compliance across all communications.
• Champion the strategic use of data, assessment and analytics to inform decisions, optimize campaigns and identify new opportunities for audience engagement.
• Develop marketing strategies and deliver marketing messages with the intent of promoting Student Success and its departments.
• Develop annual strategic marketing plans for Student Success units.
• Spearhead the creation of high-impact marketing content and collateral in digital and print formats, ensuring messages are audience-focused, data-informed and on brand, using the university's proprietary software and systems.
• Direct complex marketing campaigns from planning through post-campaign analysis, ensuring alignment with institutional priorities and measurable performance outcomes.
• Oversee Student Success and Think Tank social media, web, and digital/print materials by shaping content strategy, voice and engagement approaches to support departmental objectives.
• Supervise junior marketing staff and student employees, providing direction, feedback and knowledge transfer on advanced marketing concepts and tools.
• Provide oversight of division's student engagement and professional development event logistics, including managing promotional materials and post event follow up.
• Maintain Think Tank's marketing budget and manage promotional materials inventory.
• Participate in research, professional organizations, and university committees to advance student success efforts and promote professional growth.
• Communicate regularly with supervisor about project progress, challenges, and strategic recommendations.

Knowledge, Skills, and Abilities

• Strong knowledge of academic support resources available to students.
• Knowledge of university branding expectations.
• Skill in applying university branding and complying with established guidelines.
• Strong writing, editing, and storytelling skills with an ability to create engaging content.
• Ability to communicate effectively with individuals from a wide variety of backgrounds.
• Ability to think strategically and problem-solve confidently.
• Ability to work on and deliver multiple projects simultaneously.
• Ability to prepare marketing materials that are clear and strategic.
• Familiarity with Student Success division and departments.

This job posting reflects the general nature and level of work expected of the selected candidate(s). It is not intended to be an exhaustive list of all duties and responsibilities. The institution reserves the right to amend or update this description as organizational priorities and institutional needs evolve.

Minimum Qualifications

• Minimum of 8 years of relevant work experience, or equivalent combination of education and work experience.
• Bachelor's degree or equivalent advanced learning attained through professional level experience required.

Preferred Qualifications

• Master's degree in a related field.
• Experience in higher education, specifically within a learning center or student success programming.
• Experience managing content across multiple platforms, including web, email, and social media.
• Experience with customer relationship management (CRM), and university proprietary systems.

FLSA Exempt Full Time/Part Time Full Time Number of Hours Worked per Week 40 Job FTE 1.0 Work Calendar Fiscal Job Category Communication and Marketing Benefits Eligible Yes - Full Benefits Rate of Pay $65,687 - $85,393 Compensation Type salary at 1.0 full-time equivalency (FTE) Grade 9 Compensation Guidance The Rate of Pay Field represents the University of Arizona’s good faith and reasonable estimate of the range of possible compensation at the time of posting. The University considers several factors when extending an offer, including but not limited to, the role and associated responsibilities, a candidate’s work experience, education/training, key skills, and internal equity.

The Grade Range represent a full range of career compensation growth over time. The university offers compensation growth opportunities within its career architecture. To learn more about compensation, please review our Applicant Compensation Guide and our Total Rewards Calculator. Career Stream and Level PC4 Job Family Marketing Job Function Communications & Marketing Type of criminal background check required: Name-based criminal background check (non-security sensitive) Number of Vacancies 1 Target Hire Date 11/9/2026 Expected End Date Contact Information for Candidates Niccu Ainuu | nainuu@arizona.edu Open Date 10/16/2026 Open Until Filled Yes Documents Needed to Apply Resume and Cover Letter Special Instructions to Applicant Notice of Availability of the Annual Security and Fire Safety Report In compliance with the Jeanne Clery Campus Safety Act (Clery Act), each year the University of Arizona releases an Annual Security Report (ASR) for each of the University’s campuses. These reports disclose information including Clery crime statistics for the previous three calendar years and policies, procedures, and programs the University uses to keep students and employees safe, including how to report crimes or other emergencies and resources for crime victims. As a campus with residential housing facilities, the Main Campus ASR also includes a combined Annual Fire Safety report with information on fire statistics and fire safety systems, policies, and procedures.

Paper copies of the Reports can be obtained by contacting the University Compliance Office at cleryact@arizona.edu.