Steer offers a suite of software tools for today's automotive repair shop. We combine a mix of software tools that a repair shop needs to run a highly profitable shop, in one user-friendly, cost-effective platform. Through the Steer suite, we allow the shop owner to get back to focusing on what matters, and to stop worrying about marketing and customer retention.
Steer began as an online directory for drivers to find a local mechanic. Fast forward to today, Steer has launched a complete Customer Relationship Management (CRM) marketing suite, complete with text messaging, email automation, direct mail integration, reputation management, appointment reminders, declined/recommended services, and many other features. We are always innovating and we are proud to be a leader in the automotive repair industry. In August 2024 Steer acquired AutoOps - the leader in modern, intelligent, and fully integrated scheduling software for auto repair shops. AutoOps allows customers to smoothly schedule through a shop's website and Google Business Profile.
We're growing our world-class engineering team to usher our CRM platform into the next generation of software — and we're looking for a visionary Principal Full Stack Engineer to join our Core Platform Team
Most Lead roles at "Big Tech" companies involve maintaining a single microservice or acting as a small cog in a 100-person machine. At Steer, you aren't just a contributor; you are the architect of a platform aiming for 100% market dominance. This is a high-impact role for someone who doesn't just write great code, but who can see around corners, challenge conventions, and lead entire products from vision to launch.
We are actively refactoring our existing teams to be agentic-first — meaning our engineers don't just use AI as a tool, they architect systems around autonomous, AI-driven workflows. This is not a future initiative; it is how we build today.
We’re looking for builders who bring exceptional focus, ownership, and commitment to their work. At Steer, we want engineers who are “all in” on our mission, fully engaged with their work, and invested in our shared success. This means making Steer your primary professional focus and bringing the dedication and accountability needed to deliver exceptional results.
Why Steer?
Why Join Steer?
At Steer, we align our mission of transforming the auto repair experience for shop owners and their customers with your passion for growth, innovation, and excellence.
Here, you’ll find opportunities to expand your skills, take on career-shaping challenges, and contribute to the future of the auto repair industry, all while enjoying comprehensive benefits and flexible work arrangements to support your well-being.
Join Steer to be part of a forward-thinking, flexible, and collaborative culture where you are empowered to do meaningful and impactful work.
We value diversity and believe that forming teams in which everyone can be their authentic self is key to our success. We welcome applications from those with diverse backgrounds and industries.
Our hiring process looks beyond just credentials. The school you went to at 18 doesn't define your potential to thrive and enrich our culture. Even if you don't meet every requirement, we invite you to apply.

Steer is a marketing and communications platform built to help auto repair shops grow. With automated reminders, tools to earn more 5-star reviews, promotional campaigns to stay in front of customers, and analytics to measure ROI, Steer simplifies how auto shops communicate with customers and build loyalty.
With AutoOps now part of the product suite—the industry's leading booking tool—Steer offers a complete solution to help auto shops book more appointments, connect with customers, and deliver exceptional service.