Job Description

Our world is transforming, and PTC is leading the way. Our software brings the physical and digital worlds together, enabling companies to improve operations, create better products, and empower people in all aspects of their business.

Our people make all the difference in our success. Today, we are a global team of nearly 7,000 and our main objective is to create opportunities for our team members to explore, learn, and grow – all while seeing their ideas come to life and celebrating the differences that make us who we are and the work we do possible.

PrincipalData Analyst, Marketing Analytics

As a Principal Data Analyst, Marketing Analytics, you will lead end-to-end measurement of the customer journey and marketing performance–frominitialengagement through pipeline and revenue realization. You will partner withverticaland regional stakeholders to define success metrics, build scalable measurement frameworks, and apply advanced analytics (e.g., experimentation, predictive modeling) tooptimizemarketing investment and drive business outcomes.

This role requiresexpertisein B2B marketing analytics, strong technical execution, and the ability to translate complex data into clear, executive-level insights in a fast-paced software environment.

Day-to-Day Responsibilities:

• Own and evolveend-to-end measurement of marketing performance across thefullcustomer journey (interactions ->engagement->pipeline->revenue),deliveringinsightsthat informcampaignstrategyand orchestration.

• Partner with stakeholders to translate businessobjectivesintoclearmeasurementframeworks, success metrics, and analytics roadmapaligned to GTM goals

• Deliver actionable, data-driven insights that clearly articulate performance drivers, optimization opportunities, and business impactto inform decision-making

• Lead experimentation andadvanced analytics(e.g., multivariate testing, causal inference) and developpredictive models and forecasting approaches toevaluate marketing effectiveness,optimizespend allocation, andimprove omnichannelperformanceand outcome prediction in complex environments.

• Develop,maintain, and evolve dashboardsandreportingto support executive decision-making and recurring business cadences (e.g., monthly performance reviews, QBRs), ensuringself-serviceaccess,data accuracy,andconsistent storytelling

• Drive cross-functional alignment across Marketing, Sales, and Operations to improve data quality, streamline data pipelines, and strengthen reporting consistency, while defining measurement standards, benchmarks, and governance to enable scalable and trusted decision-making

• Driveadoptionof analyticsthroughstakeholder enablement, includingtraining, documentation, and ongoing consultation

Preferred Experience:

• 5+ years in marketing,growth analytics, or revenue analytics,preferably within a B2B SaaS or enterprise environment

• Proven experience owning end-to-end marketingmeasurement,including funnel analytics,customer journey analytics,attributionmodels,and campaign performance evaluation

• Demonstrated ability to influence senior stakeholders through data storytelling, strategic insights, and clear recommendations

• Experience partnering closely withcross-functionalteams to align data, processes, and measurement

Preferred Skills and Knowledge:

• Strongexpertisein marketing and revenue data ecosystems, including tools such as Salesforce (SFDC), Eloqua, GA4,Dreamdata(or similar), Qlik, Power BI, Looker Studio, andBigQuery

• Advancedproficiencyin SQL and experience with Python, R, or other statistical programming languages

• Hands-on experience withclouddata warehousing (e.g., Snowflake), ETL processes, and data modeling

• Deep understanding of B2B customer journeys, lifecycle marketing, and inbound/outbound strategies.

• Expertise inexperimentation, statistical analysis, predictive modeling, and forecasting in complex, multi-channel environments

• Strong ability to synthesize data from disparate sources into cohesive, insight-driven narratives tied to business outcomes.

• Strongunderstanding ofGTMoperations systems, data dependencies, and process optimization.

• Exceptional analytical thinking, problem-solving, and attention to detail, with the ability to balancestrategicperspective and execution

• Strong communicationskills, with the ability to lead discussions, challenge assumptions, and drive continuous improvement.

PTC carefully considers a wide range of factors whendeterminingcompensation. Theanticipatedannual salary range for this position is between $100,000 - 120,000 Theanticipatedannual salary rangeencompasses boththe base salary and the on-target incentive compensationthat may beattainedin this role.The salary rangereflectsa good-faith estimate of compensation at the time of posting

Actual compensation may vary based on a candidate's skills, qualifications, experience, and location.Eligible employeesalsohave the opportunity tobecome a PTC shareholder through our employee share purchase program (ESPP) which allowsfor thepurchaseofdiscounted PTC stock Certainrolesmay also beeligible forpartficipationin our equity programs. Employees may be eligible for medical, dental and vision insurance, paid time off and sick leave, tuition reimbursement, 401(k) contributions and employer match, flexible spending accounts, life insurance, disability coverage andif you are an office-assigned employee,a generous commuter subsidy. All total rewardsand benefitsprograms are subject toplan eligibility and other terms and conditions.

For more information about PTC’s comprehensive benefits, please visitourCareers Page

At PTC, we believe in the power of diverse ideas and perspectives. As a global company that values and respects all identities, cultures, and perspectives, we strive to create an inclusive PTC for ALL through an environment where everyone feels like they belong and are empowered to bring their true, authentic selves to work. Proud to be an Equal Opportunity Employer, we welcome applicants from all backgrounds and hire without regard to race, national origin, religion, age, color, ethnicity, ancestry, marital status, sex (including pregnancy), sexual orientation, gender identity, gender expression, genetic information, disability, veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.For more information about PTC’s comprehensive benefits and our AI usage, please visit our Careers Page (https://www.ptc.com/en/careers/united-states-careers). Applications will be accepted on an on-going basis until the opportunity is filled.PTC endeavors to make ptc.com/careers accessible to all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact PTC's Talent Acquisition team at TalentAcquisition@ptc.com. This contact information is for accommodation requests only and cannot be used to inquire about the status of applications.

Life at PTC is about more than working with today’s most cutting-edge technologies to transform the physical world. It’s about showing up as you are and working alongside some of today’s most talented industry leaders to transform the world around you.

If you share our passion for problem-solving through innovation, you’ll likely become just as passionate about the PTC experience as we are. Are you ready to explore your next career move with us?

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