Legends Global is the premier partner to the world's greatest live events, venues, and brands. We deliver a fully integrated solution of premium services that keeps our partners front and center through our white-label approach.
Our network of 450 venues worldwide, hosting 20,000 events and entertaining 165 million guests each year, is powered by our depth of expertise and level of execution across every component — feasibility & consulting, owner’s representation, sales, partnerships, hospitality, merchandise, venue management, and content & booking — of world-class live events and venues.
The Legends Global culture is one of respect, ambitious thinking, collaboration, and bold action. We are committed to building an inclusive workplace where everyone can be authentic, make an impact, and grow their career.
Winning is an everyday thing at Legends Global. We have the best team members who understand every win is earned when we come together as one unified team. Sound like a winning formula for you? Join us!
The Premium Sales Manager is primarily responsible for driving Premium revenue growth through the sale of Premium seating and its assets, including but not limited to suites, loge boxes, club seating, and premium memberships. Prospecting and closing new Premium business, maximizing renewal rates with the existing Premium client base, collaborating with Marketing to build strategic marketing plans and with Premium Services and Hospitality, to deliver a first-class client experience that supports long-term revenue growth.
· Prospect, cultivate, and close new Premium sales, including suites, loge boxes, club seats, and premium memberships, to meet or exceed revenue goals.
· Sell Premium inventory on an annual and event-specific basis through inbound, outbound and e-commerce sales efforts.
· Manage and grow relationships with existing Premium clients to drive high renewal rates through proactive account management.
· Conduct venue tours and client presentations showcasing Premium inventory, hospitality, and service offerings.
· Quote rates, prepare license agreements and contracts, and manage the full sales cycle for Premium products.
· Partner with Premium Services and Hospitality teams to ensure a seamless client experience from sale through event day.
· Assist Director in developing a Premium-specific sales and renewal plan, including goals and targeted communications.
· Maintain accurate pipeline, account, and activity records in CRM/ticketing systems, and carry out Premium marketing and renewal campaigns as directed.
· Ensure all venue and company initiatives are implemented fully.
To perform this job successfully, an individual must be able to perform each essential duty with energy and enthusiasm. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Education and/or Experience
· Bachelor's degree from four-year College or University in Marketing, Business, Hospitality or related field preferred.
· Minimum two (2) years sales-related experience required.
· Facility/industry experience preferred.
Skills and Abilities
· Excellent communication, organizational and interpersonal skills required.
· Ability to effectively supervise staff.
· Ability to prioritize multiple projects.
· High aptitude for figures and advanced writing skills.
· Professional presentation, appearance and work ethic.
· Experience using various sales tools including CRM, lead generation programs, etc.
· Ability to work collaboratively with a team of sales professionals, other Desert Diamond Arena departments and Home Office personnel.
Competitive salary, commensurate with experience, and a generous benefits package that includes medical, dental, vision, life and disability insurance, paid vacation, and 401k plan.
WORKING CONDITIONS
Location: Desert Diamond Arena, Glendale, AZ
Physical Demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
ASM Global is the world’s leading venue management company and producer of live event experiences. Acquired by Legends in 2024, with over 400 premier venues worldwide, ASM Global operates and invests in the world's most important stadiums, arenas, convention centers, and theaters, including entertainment districts and mixed-use developments.
We produce over 20,000 live events annually, welcoming more than 164 million guests each year. As the global leader in content programming and revenue optimization, our best-in-class management leverages the latest data-driven marketing strategies to deliver maximum value and profitability for venue owners.
Beyond the walls of our venues, ASM Global is actively working to invest in people, strengthen our communities, and protect the environment. Our corporate social responsibility platform, ASM Global Acts, embodies a refreshing, modern commitment to social equity and global sustainability. A robust and growing DE&I initiative, commitment to local purchasing, and prioritizing green innovations (with an industry-leading 50+ certified green venues) are just a couple of examples of ASM Global’s impactful, environmentally friendly outlook.
As the global industry leader, we understand the importance of setting an exceptional example while having a great time doing it.
