tesa

Praktikant (m/w/d) - Shopper & Customer Marketing DACH

tesa  •  Norderstedt, DE / Hamburg, DE (Onsite)  •  2 days ago
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Job Description

Praktikant (m/w/d) - Shopper & Customer Marketing DACH

  • Location: ​Hamburg, Norderstedt - tesa Headquarter
  • Entry as: limited to max. 6 months
  • Work Area: Marketing

What you will do

In deinem sechsmonatigen Praktikum erhältst du umfassende Einblicke in das kanalübergreifende Shopper & Customer Marketing Central der tesa Consumer Management Unit. Dabei wirkst du aktiv in der Betreuung unserer Handelspartner aus Baumarkt, LEH, PBS sowie dem professionellen Handwerk mit. Was dich erwartet:

  • Mitarbeit in kanalübergreifenden Trade‑Marketing‑ und Shopper‑Projekten
  • Entwicklung & Umsetzung von Kommunikations‑ und Werbemaßnahmen für Handelspartner und Konsumenten
  • Unterstützung bei Produkteinführungen über alle Kanäle
  • Durchführung von Markt‑, Shopper‑ und Wettbewerbsanalysen inkl. Ableitung von Empfehlungen
  • Mitarbeit bei Promotions, POS‑Tools und Abverkaufsmaßnahmen
  • Pflege und Aktualisierung digitaler Inhalte (CMS)
  • Erstellung & Adaption von Präsentationen, Umsatz‑/Absatzanalysen
  • Unterstützung bei Messe‑ und Eventvorbereitungen
  • Enge Zusammenarbeit mit internen Schnittstellen und externen Agenturen Übernahme eigener (Teil-)Projekte

What you will need

  • Studium im fortgeschrittenen wirtschaftswissenschaftlichen Bachelor oder Master
  • Erste praktische Marketing‑Erfahrungen von Vorteil
  • Gutes Marken‑ und Trendgespür sowie eine konzeptionelle Stärke
  • Analytische Fähigkeiten & strukturierte Arbeitsweise
  • Hohe Eigenmotivation, Kommunikationsstärke & Proaktivität
  • Sehr gute MS‑Office‑Kenntnisse (v. a. PowerPoint & Excel)
  • Sehr gute Deutsch‑ und Englischkenntnisse

What you can expect

tesa is one of the world's leading manufacturers of adhesive tape solutions, with a range of more than 7,000 products. With passion for technology, we drive innovation, reliability, and sustainability to shape a better future.

Our solutions make a difference in the work, products, and lives of our customers across a variety of industries, including Automotive, Electronics, and Home applications. With this, we address a broad segment of business customers, but also you as a private consumer.

You might be surprised to discover the many places where our adhesive solutions are at work, from the battery in your electric car, to the display of your mobile phone, and even in the elevator in your building. Wherever you look, you'll find tesa - holding the world together since more than 125 years.

tesa

About tesa

As a multinational company, tesa develops innovative adhesive tapes and self-adhesive product solutions for various industries, commercial customers, and end consumers. There are already more than 7,000 tesa adhesive solutions that help improve the work, products or lives of our customers. Today, the focus is on sustainability and energy-saving processes. tesa invests in the development of environmentally friendly products and solvent-free manufacture processes as well as in the use of renewable energy sources at its locations.

tesa is active in 100 countries and operates plants in Germany, Italy, China, the USA, and in Vietnam. Around three quarters of the tesa Group’s sales (2023: EUR 1.7 billion euro) are generated by applications for industries. Together with its international clients, tesa develops innovations that are customized at product and process level. Already more than 130 tesa tapes may be installed in an electric car and over 70 in a smartphone. In the printing and construction industries, too, tesa is constantly penetrating new segments and countries with its special adhesive tapes. The company generates almost one quarter of its sales with products for end consumers and professional craftsmen. 300 applications, such as the legendary tesafilm®, make life easier or, when it comes to insect protection, even make it a bit more pleasant. tesa counts among the world’s leading manufacturers of adhesive solutions. Since 2001, tesa SE is an independent 100% affiliate of Beiersdorf AG (i.e., NIVEA, Eucerin, la prairie) with approx. 5,200 employees today.

Imprint: https://www.tesa.com/en/about-tesa/legal-information/imprint

Privacy Policy: https://www.tesa.com/en/about-tesa/legal-information/privacy-policy-for-social-media

Industry
Chemicals & Materials
Company Size
1,001-5,000 employees
Headquarters
Norderstedt, DE
Year Founded
Unknown
Website
tesa.com
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