Founded in 1913 in Italy, the Prada Group was built on a tradition of excellence and with a vision of innovation. The Group, a world leader in the luxury sector, operates in more than 45 countries with the PRADA, Miu Miu, Church’s and Car Shoe brands, and has employees of over 100 nationalities.
We are seeking a passionate and dedicated Instore CRM Specialist (m/f/d) to join our dynamic team in our Store in Amsterdam PC Hoofstraat. As an Instore CRM Specialist, you will embody the essence of PRADA, ensuring to consolidate customer data and provide the store team with the requested information, to support managers in the implementation of specific CRM projects at the store level.
At PRADA, we are renowned for our unwavering commitment to luxury, style, and innovation. As one of the global leaders in the fashion industry, we are dedicated to delivering exceptional experiences to our esteemed clientele. Our brand represents a fusion of tradition and modernity, and our Client Advisors play a pivotal role in providing personalized service and creating memorable moments for our discerning customers.
RESPONSIBILITIES
• Ensure accuracy and quality of customer data in CRM systems
• Analyze Client Advisor performance (KPIs, CRM activities) and provide insights to Store Management and CRM Manager
• Support launch and optimization of CRM tools and functionalities in store
• Generate and interpret CRM and performance reports
• Manage customer lists and support targeted local marketing actions
• Assist Store Manager with in-store CRM action plans aligned with business needs
• Deliver CRM training and ongoing support to store team
KNOWLEDGE AND SKILLS
Several years’ experience in CRM, retail or customer experience
Customer centric approach as well as In store-service oriented
Strong analytical and communication skills as well as a focus on strong client development
Good knowledge of MS Office programs, especially Excel
Fluent in Dutch and English, other languages are a plus
Joining our Company means working in a creative and international environment, with teams of people motivated by curiosity and the quest for excellence. The engine of our success is the importance and value that we place on the talent and passion of our people leading to their own professional growth.
Prada Group promotes an inclusive work environment, ensuring equal opportunities for all candidates, regardless of gender, ethnicity, sexual orientation, disability, or other personal characteristics. We believe that diversity is a value and we are committed to build a fair and respectful workplace for all.
Pioneer of a dialogue with contemporary society across diverse cultural spheres and an influential leader in luxury fashion, Prada Group founds its identity on essential values such as creative independence, transformation, and sustainable development, offering its brands a shared vision to interpret and express their spirit.
The Group owns some of the world’s most prestigious luxury brands, Prada, Miu Miu, Church's, Car Shoe, Versace, the historic Pasticceria Marchesi and Luna Rossa, and works constantly to enhance their value by increasing their visibility and appeal. The Group designs, manufactures and distributes ready-to-wear collections, leather goods and footwear in more than 70 countries through a network of 620 stores as well as e-commerce channels, selected e-tailers and department stores around the world.
The Group, which also operates in the eyewear and beauty sector through licensing agreements, has 25 owned factories and 15,529 employees (at June 30, 2025, excluding Versace).
Prada S.p.A. is listed on the Hong Kong Stock Exchange as 1913.
