Job Description

Founded in 1913 in Italy, the Prada Group was built on a tradition of excellence and with a vision of innovation. The Group, a world leader in the luxury sector, operates in more than 45 countries with the PRADA, Miu Miu, Versace, Church’s, Car Shoe and Luna Rossa brands, and has employees of over 100 nationalities.

JOB PURPOSE

You are the Store Manager’s right hand and trusted deputy, expected to take ownership and lead the store whenever required. As a Prada Assistant Store Manager, you are a passionate Brand Ambassador and business leader who embodies and promotes the Prada philosophy and values within the local market, to the Store team, and to every Client. You are commercially driven and take accountability for supporting the Store Manager in delivering strong overall store performance. This includes analysing business reports, identifying opportunities, and implementing effective action plans. You deliver an exceptional Client experience by maintaining a strong presence on the sales floor, leading by example, and always placing the Client at the heart of every decision. You are an inspiring and motivating leader who empowers the team to achieve business objectives while maximising individual potential and development. You oversee all operational activities within the Store, ensuring that Company policies and procedures are implemented proactively and consistently, while maintaining full compliance with corporate guidelines.

RESPONSIBILITIES

• Support the Store Manager in defining business strategies to exceed financial targets and maximise sales performance, contributing to the overall success of the store.
• Make commercial recommendations to relevant departments to drive sales and improve productivity.
• Coach the store team in developing clear action plans to exceed their KPI targets, including cross-selling and up-selling across product categories.
• Stay consistently informed about market trends and share insights with relevant teams.
• Act as a brand ambassador by representing the company both within the local market (e.g. activities, relevant events) and on the shop floor, ensuring a professional approach and high standard of service to clients.
• Promote Omni-Channel awareness among the team, encouraging and supporting the use of digital tools to enhance client relationships and achieve business objectives.
• Support the development of the e-commerce channel by responding promptly to orders and maintaining a high standard of service.
• Encourage product knowledge across the shop floor and collaborate with relevant departments to address training needs related to products and collections.
• Act as a strong motivator for staff, fostering team spirit through effective communication and cultivating a positive and energetic environment, visible even to clients.
• Actively participate in the recruitment process (market mapping, profile definition, and interviews), either alongside or on behalf of the Store Manager.
• Prioritise the client experience, leading by example to create a welcoming environment and ensuring the team strives to meet every client need and request.
• Promote a client-centric mindset by developing and maintaining strong client relationships and ensuring meaningful after-sales experiences.
• Ensure excellent client satisfaction and the highest level of service by consistently executing the Prada Selling Ceremony.
• Proactively suggest opportunities to the Store Manager for acquiring new clients and increasing the repurchase rate.
• Collaborate with the Store Manager to define targeted clienteling actions aimed at strengthening customer loyalty.
• In partnership with the Store Manager, ensure visual displays attract clients and maximise sales, in line with company guidelines.
• Work with the Store Manager to provide feedback and suggestions to the Visual Merchandising and Retail Merchandising departments when necessary.
• Ensure compliance with company procedures regarding cash handling, inventory, logistics, and all key reporting activities required by Head Office.
• Collaborate with the Store Manager to ensure effective and efficient care of company assets in the back of house and promote cooperation with the front of house.
• Ensure staff grooming standards are consistently met.
• Promote synergy and collaboration between front and back of house teams.
• Together with the Store Manager, ensure the store meets requirements for inventory control and manages all activities related to fiscal stock inventory.
• Analyse and benchmark local competitors’ events and share relevant information with the Head Office Events department.

KNOWLEDGE AND SKILLS

Proven experience in managing a boutique or a department store within the luxury or premium retail sector.

Strong understanding of luxury retail and product knowledge.

Excellent communication and interpersonal skills.

Fluent in English and Dutch; additional languages would be an advantage.

Good understanding of the local client market and customer portfolio.

Joining our Company means working in a creative and international environment, with teams of people motivated by curiosity and the quest for excellence. The engine of our success is the importance and value that we place on the talent and passion of our people leading to their own professional growth.

Prada Group promotes an inclusive work environment, ensuring equal opportunities for all candidates, regardless of gender, ethnicity, sexual orientation, disability, or other personal characteristics. We believe that diversity is a value and we are committed to build a fair and respectful workplace for all.