Job Description

Product PR & Review Management — Turn launches into cultural moments and reviews into competitive advantages.

• Execute the full product PR lifecycle regionally: adapt global messaging, coordinate embargoes across time zones, manage reviewer outreach, and drive post-launch amplification in UK, Nordics, and Benelux across all of Elgato's product categories

• Build and maintain tiered regional media lists across tech, creator-focused, lifestyle, and business publications: UK , Nordics and Benelux

• Develop region-specific reviewer briefing kits that translate specs into creator outcomes and drive the execution of Elgato products strategy in PR across European markets

• Manage seeding strategy and review unit logistics across all covered markets, ensuring key outlets receive early access ahead of embargoes

• Track regional review sentiment, message pull-through, and share of voice. Feed insights back to PR Lead and product/marketing teams

• Build retail partner amplification campaigns timed to key commercial moments at (r)etailers

• Coordinate with Corsair Gaming and Fanatec teams in Europe on regional Stream Deck Everywhere launches: aligning embargo timing, co-branded media outreach, and cross-ecosystem storytelling across gaming peripherals, sim racing, and creator tools in covered markets

Strategic PR & Thought Leadership — Shape the regional narrative. Bring global stories to life locally.

• Adapt global story angles for regional relevance, identifying local hooks around creator economy growth, gaming culture, and professional AV convergence in European markets

• Identify regional placement opportunities for thought leadership content (executive bylines, op-eds) in European tech and business publications

• Contribute to quarterly PR plans with regional objectives, target outlets, story angles, and KPIs aligned to market-specific business goals

• Monitor competitive communications across European markets weekly. Flag opportunities for Elgato to lead regional industry conversations

B2B, Pro AV & Trade PR — Extend Elgato’s reach into European professional markets while keeping the brand authentic.

• Adapt B2B messaging for European enterprise buyers, IT decision-makers, and AV integrators, emphasizing reliability, scalability, deployment simplicity, and total cost of ownership

• Write for European Pro AV and broadcast trade press in the language integrators and engineers speak

• Localize vertical positioning for corporate communications, education, houses of worship, and broadcast/production segments across European markets

• Support case study development by sourcing European customer stories and coordinating approvals

• Support EMEA B2B team with trade media outreach, European distributor announcements, and regional trade show PR

Event & Speaker PR— Make Elgato unmissable at every European event that matters.

• Develop event PR timelines for European shows: pre-event outreach, on-site media appointments, demo coordination, and post-event follow-up

• Identify and secure regional speaking opportunities at European events and relevant podcasts/webinars

• Prepare speaker briefing docs, talking points, and executive bios tailored to European audience context

• Compile post-event reports with regional coverage analysis, key conversations, and actionable learnings

Crisis & Issues Management — Protect the brand. Move fast, stay calm, be transparent.

• Execute regional crisis response following global playbooks, adapting messaging for European market nuances and media expectations

• Draft regional holding statements and Q&A documents that can be activated within hours, coordinating with PR Lead on messaging alignment

• Provide real-time regional media monitoring during active situations, flagging escalation risks in European press

• Coordinate with Corsair corporate communications when issues have European or parent-company implications

European PR Coordination— Align the European PR network.

• Coordinate with European PR team to ensure consistent messaging and launch timing across European markets

• Adapt global messaging frameworks and launch playbooks for European market nuances (language, cultural context, retail landscape)

• Collaborate with uropean PR team on PR best practices to elevate media coverage quality and consistency

• Build and maintain media database across all covered markets

AI-Powered PR (Cross-Cutting) — Use AI to elevate every aspect of the work.

• Contribute to Elgato’s AI search visibility by systematically building regional earned media citations that feed into AI-generated search answers

• Leverage AI tools (e.g., ChatGPT, Claude, Gemini) to accelerate regional press release adaptation, pitch development, and briefing document creation

• Use AI-powered media monitoring to surface regional coverage trends, competitive signals, and emerging story angles across multiple European markets and languages

• Apply AI to media list research, journalist profiling, and outlet analysis to improve targeting precision across UK, Nordics, and Benelux

• Build AI-assisted workflows for regional coverage reporting and earned media value tracking