As the PR & Marketing Manager for AIRE Ancient Baths in Barcelona and Vallromanes, you will lead and execute the local Public Relations and B2B strategy across our two locations, driving brand awareness, visibility, and positioning within one of the world’s most competitive and influential markets.
Acting as the local brand ambassador, this role develops B2B relationships across hospitality, corporate, and tourism sectors while leading PR initiatives and brand activations that drive awareness and engagement. Working closely with global and local teams, the role helps translate brand presence into sustainable commercial growth.
Build B2B relationships for AIRE at the regional level to increase sales in this segment: Hospitality, Corporations, Institutions, Congress centers, etc.
Prospection, development, and management of new B2B accounts.
Managing existing B2B accounts
Lead relationships with relevant hotels, travel industry, incentive agencies, etc.
Management of the sales funnel contacts and report a weekly update about the progress to HQ and Local Management.
Be responsible for raising awareness and relevance of the AIRE brand at the local level (be a brand advocate and guardian)
Manage and build corporate and B2C relationships through networking, PR events, and partnerships/sponsorships.
Supervise and ensure the overall brand image standards in the location.
Collaborate with the Global Social Media manager to ensure content is aligned with local needs.
Collaborate with the Global Marketing team to ensure the correct implementation of marketing campaigns at the location.
Supervise and lead the production, promotion, and design of all group and/or event bookings; Lead and manage all sales for group & event initiatives.
Ensure efficient and timely reporting to HQ.
Establish proper communication and liaise with other internal departments to ensure efficient execution of the PR / Marketing campaigns
Manage onsite influencers, press, and VIP visits. Assist with customer relations and special VIP booking requests.
Assist with overseeing the on-site client experience journey.
Monitor customer feedback by reporting to the PR & Marketing Coordinator critical feedback received from customer surveys and local online platforms.
Have a minimum of 2 years experience in a PR/Marketing role, preferably in the luxury or hospitality sector
Familiarity with the luxury, wellness, or high-end hospitality sectors within New York City, with an understanding of how to elevate and protect brand positioning through every detail of the experience.
Hands-on experience in building and managing local B2B partnerships, ideally in the fields of tourism, events, corporate wellness, or premium hospitality.
Previous experience working with HQ or global teams, where you’ve adapted and implemented central brand strategies to fit local market dynamics.
Enjoy a competitive compensation package with a permanent contract and a performance-based bonus scheme
Flex schedule and Hybrid work (4 days at the office 1 day of home office)
Gift AIRE experience on your birthday!🧖
30% discount on all our services.
Employee discount for private health insurance.
Team Spirit is our big asset!💪 We are proud to have a welcoming and inclusive working environment where everyone's opinions and backgrounds are heard and respected.
Be part of a team that believes extraordinary begins with how we make people feel.
Our headquarters are located in the heart of Barcelonaand act as the central hub from which we support all AIRE locations across Europe and North America. From here, global teams work closely with local centres to ensure consistency, excellence, and alignment across the brand.
Barcelona HQ reflects AIRE’s culture: a collaborative, people-centred and high-performance environment guided by Excellence, Ambition, Talante, Diversity and Innovation, where ownership, trust and continuous improvement are part of everyday work.
AIRE Ancient Baths are temples dedicated to the creation of the ultimate relaxation experience, where time does not exist. Inspired by the tradition of baths from ancient Roman, Greek and Ottoman civilizations, the AIRE Experience always takes place in restored historical buildings in the centre of globally acclaimed cities.
We strive to create spaces and moments meant to balance and relax the body and mind, following ancient traditions of well-being. Using water as our key element, accompanied by sets of treatments and massages, curated to pursue and cherish a lifestyle of stillness and enjoyment. We have grown exponentially, under the basis of creating an immersive experience, into a world of calm and ease. We were born out of the desire to link the pleasure of indulgence with the opportunity to bask in a different world.
From the atmosphere, the music, candle lit rooms, or the Orange Blossom scent present in each corner of AIRE, every little detail is meant for complete peace and wellbeing. AIRE is unique from any other experience, since it is based in restored historical buildings spread across the globe, which are fundamentally full of magic and luxury.
AIRE Ancient Baths has an international presence with 8 established AIRE Locations in New York's Tribeca and Upper East Side neighbourhoods, Chicago, London, Copenhagen, Barcelona, Sevilla, Almeria and Vallromanes. We are already looking into the future and moving onwards, with our soon to be opened locations in Toronto and Los Angeles. We are, once again, eager to take our philosophy of well-being and relaxation wherever we go.
