Founded in 2004, AIRE Ancient Baths reinterprets the tradition of ancient bathhouses — Roman, Greek and Ottoman — for the modern day, offering immersive thermal and wellness experiences in exquisitely restored historical buildings. With locations across Spain, North America and North Europe, AIRE has built a global reputation for combining sensorial luxury with a deep respect for heritage and craftsmanship.
📍 A brand-new market for AIRE Los Angeles is one of AIRE Ancient Baths' newest openings in North America, and this role is a founding position for the market — you will be the first dedicated PR & Marketing hire on the ground, building AIRE's reputation, network and commercial pipeline from scratch.
As PR & Marketing Manager, you will launch and build AIRE Ancient Baths' presence and desirability in the brand-new Los Angeles market by establishing an authoritative brand reputation from the ground up through strategic PR, influencer and VIP engagement — while developing high-value B2B partnerships that expand the brand's reach, create new business opportunities, and contribute to sustainable commercial growth. You will act as the founding guardian of AIRE's local brand image in this new market, ensuring every collaboration and initiative reinforces the brand's positioning and exceptional experience from day one.
Own AIRE's brand reputation and visibility in the LA market.
Build the local PR strategy, aligned with global guidelines.
Grow relationships with media, influencers, VIPs and opinion leaders.
Secure local partnerships and sponsorships that reinforce positioning.
Partner with Global Social Media on locally relevant content.
Adapt and roll out global marketing campaigns locally.
Plan and run group bookings, corporate events and brand activations.
Align with internal stakeholders to execute PR and marketing initiatives.
Report on PR, marketing and B2B performance to HQ and local leadership.
Host influencer, media and VIP visits end-to-end.
Support Operations on guest experience during campaigns and events.
Track guest feedback and online reputation; flag trends and fixes.
Support VIP bookings and loyalty initiatives.
Build and execute the regional B2B growth strategy.
Prospect, close and manage new B2B accounts.
Grow existing B2B relationships and engagement.
Establish partnerships with hotels, luxury travel partners, corporates, DMCs and incentive agencies.
Own the B2B pipeline and keep it accurately tracked.
Report sales activity and key commercial KPIs regularly.
Analyse performance and recommend improvements.
Bachelor's degree required; Master's degree is a plus.
5+ years of experience in a similar PR, marketing or B2B/commercial role.
Experience launching or building a brand's presence in a new market is a strong plus — comfort with ambiguity and building processes from scratch is key.
Experience in hospitality, wellness, luxury travel or lifestyle brands is desirable.
Fluent in English (required).
Spanish is a plus.
Brand Ambassador — represents AIRE with authenticity and consistency.
Relationship Builder — earns trust and builds lasting partnerships.
Commercial Mindset — spots opportunities, drives results.
Collaborative Partner — aligns easily with local and global teams.
Competitive salary.
Annual Bonus Program.
Comprehensive Medical, Dental & Vision Insurance.
401(k) Savings Plan.
Paid Time Off.
Paid Sick Leave.
Commuter Benefits Program.
Complimentary Monthly Bath Experience.
Friends & Family Discounts.
Ongoing learning and professional development opportunities.
Career growth within a rapidly expanding international luxury hospitality company.
AIRE Ancient Baths are temples dedicated to creating the ultimate relaxation experience, where time does not exist. Inspired by the bathing traditions of ancient Roman, Greek, and Ottoman civilizations, every AIRE experience takes place in carefully restored historic buildings located in some of the world's most celebrated cities.
Today, AIRE operates iconic locations across North America and Europe, including New York, Chicago, Toronto, London, Copenhagen, Barcelona, Seville, Almería, Vallromanes, and Los Angeles. As we continue to grow internationally, we remain committed to delivering extraordinary wellness experiences while preserving our commitment to excellence, authenticity, and exceptional hospitality.
AIRE Ancient Baths are temples dedicated to the creation of the ultimate relaxation experience, where time does not exist. Inspired by the tradition of baths from ancient Roman, Greek and Ottoman civilizations, the AIRE Experience always takes place in restored historical buildings in the centre of globally acclaimed cities.
We strive to create spaces and moments meant to balance and relax the body and mind, following ancient traditions of well-being. Using water as our key element, accompanied by sets of treatments and massages, curated to pursue and cherish a lifestyle of stillness and enjoyment. We have grown exponentially, under the basis of creating an immersive experience, into a world of calm and ease. We were born out of the desire to link the pleasure of indulgence with the opportunity to bask in a different world.
From the atmosphere, the music, candle lit rooms, or the Orange Blossom scent present in each corner of AIRE, every little detail is meant for complete peace and wellbeing. AIRE is unique from any other experience, since it is based in restored historical buildings spread across the globe, which are fundamentally full of magic and luxury.
AIRE Ancient Baths has an international presence with 8 established AIRE Locations in New York's Tribeca and Upper East Side neighbourhoods, Chicago, London, Copenhagen, Barcelona, Sevilla, Almeria and Vallromanes. We are already looking into the future and moving onwards, with our soon to be opened locations in Toronto and Los Angeles. We are, once again, eager to take our philosophy of well-being and relaxation wherever we go.
