Guerlain is the Parisian Alchemist that pursues an infinite quest for wonder of senses and crafts artistic beauty from nature, since 1828.
Singapore local market is recruiting a Public Relation intern to be responsible for the implementation of PR & Media related marketing activities in Singapore.
MAIN TASKS AND RESPONSIBILITIES
SEEDING & PRESS RELEASE
Work hand in hand with PR Executive on the seeding strategy to influencers and medias to increase Guerlain’s awareness. Executing all seeding deliverables for new launches, campaigns/ festivals with internal PR team for Local Market.
Ensure all seeding quantities and inventories are available in a timely manner.
Adapt and disseminate Press Releases, pitch targeted stories and send gifts to build robust relationship with key media/ KOL contacts.
Support retailers communication in regards to new assets, creatives request and information on short copywriting (when needed).
EVENT MANAGEMENT
Source, plan and liaise with third party suppliers (i.e. floral, F&B, activity vendors) for the execution of PR events.
Manage the preparation of logistic arrangement for PR events including set-up, gifts arrangement with AOG (Art of Gifting), RSVP list and follow-up post-event contacts.
Assist in planning, coordinating, executing events i.e. key launches/ trade/ in-store events for Media/ KOL or involving media front (e-symposium).
ADMIN SUPPORT AND MONTHLY REPORTS
Monitor media coverages for every activation.
Submit monthly PR clippings and weekly newsletter to regional
Weekly internal report to measure effectiveness of media/ KOL engaged, organic coverage, gift tracking.
Competitor analysis: Always be at the top of the game! Check out which media/ KOL that are relevant with high influencing power engaged by competitor brand.
Connect to each media and KOL on a regular basis to understand their upcoming interest on coverage (Editorial) and propose relevant advertorial (on key launches)
Admin support: Ensure smooth delivery for seeding, arrange meetings with key KOL and Media, support internal marketing team with proper documentation for any inventory orders/ gift tracking, events flow and rundown, extra support in events when needed.
QUALIFICATIONS
Internship Duration: Jul – Dec 2026 on full time basis
University students who is passionate for luxury beauty Brand exposure and proud to be the ambassador of the brand to nurture Guerlain DNA, Heritage and be at the in-depth level of PR and Marketing.
Appreciate and explore creativity in the world of luxury universe.
Possess teamwork, independent, high-motivated and high-performing in tight deadlines.
See the positive light in any situation, be a motivator and able to speak for the brand.
LVMH is the world leader in luxury.
A family group founded in 1987 and headed by Chairman and CEO Bernard Arnault, LVMH is now home to 75 iconic Maisons, which embody a distinctive art de vivre blending heritage and modernity. With reported sales of 86.2 billion euros in 2023 and 6000 stores around the world, we are the only group present in all major sectors of the luxury industry: Wines & Spirits, Fashion & Leather Goods, Perfumes & Cosmetics, Watches & Jewelry, Selective Distribution.
Our long-term vision, entrepreneurial spirit and constant search for new solutions set us apart. The success of our Group is only possible thanks to our employees: 213,000 passionate and committed women and men, representing 190 nationalities, work in our studios, workshops, wineries, factories, offices and boutiques all around the world. Their talent and their diversity are our strength.
Being part of LVMH means being continuously inspired by our heritage, creativity and sense of the collective. We have exceptional stories to share and an unrivalled legacy to pass on to future generations.
Being part of LVMH means being challenged. We set ambitious paths to excellence by continuously pushing the boundaries, raising our standards and renewing ourselves to ensure the long-term development of our Maisons.
Being part of LVMH means belonging to one of the world’s most creative and innovative communities. We foster collaborations that enable our people to enrich their knowledge, grow their network and share their passions.
Being part of LVMH means being supported in an inclusive and diverse workplace, where all voices are heard and each talent is given the means to thrive.
In 6 different industries, across 81 countries, LVMH and its Maisons are committed to exemplary ethics, social and environmental responsibility. We strive to ensure that our products and the way they are made have positive impact on our entire ecosystem and on our host communities.
At LVMH, we craft the future.
