Job Description

We're ASOS, the online retailer for fashion lovers all around the world.

We exist to give our customers the confidence to be whoever they want to be, and that goes for our people too. At ASOS, you're free to be your true self without judgement, and channel your creativity into a platform used by millions.

Everyone needs some help showing up as their best self. We're Disability Confident Committed - let our Talent team know if you need any reasonable adjustments throughout the recruitment process

The Details

We’re looking for a PR Executive to own the press side of our campaigns. You’ll build and maintain strong, engaged relationships with fashion and lifestyle media and editorial stylists, and turning our brand moments into standout coverage. You’ll work closely with internal teams to land product stories, secure placements and make sure ASOS shows up in the right places, at the right time, with real impact. This role is about knowing the media landscape inside out, and ensuring every campaign is translated into culturally credible, high-quality press coverage that supports driving reach and relevancy.

We’re looking for someone well connected, highly organised and genuinely obsessed with fashion, culture and lifestyle media, who can move at pace, think creatively and represent ASOS confidently in every interaction.

Minimum 3 days per week in the office. May be required to work more.

Qualifications

About You

• Proven experience in fashion, lifestyle or retail PR, with a track record of landing quality coverage
• Strong, active network across key fashion and lifestyle media and stylists
• Clear understanding of what makes a story land and where it should show up
• Ability to turn campaigns and product into press that feels culturally relevant and on‑brand
• Highly organised and comfortable managing multiple priorities at pace
• Confident communicator, both internally and with media
• Strong news sense and instinct for angles that will cut through
• Genuinely plugged into fashion, culture and media
• Supporting our culture by championing Diversity, Equity & Inclusion strategies

We believe being together in person helps us move faster, connect more deeply, and achieve more as a team. That’s why our approach to working together includes spending at least three days a week in the office. It’s a rhythm that speeds up decision-making, helps ASOSers learn from each other more quickly, and builds the kind of culture where people can grow, create, and succeed.

Additional Information

BeneFITS’

• Employee discount (hello ASOS discount!)
• Employee sample sales
• 25 days paid annual leave + an extra celebration day for a special moment
• Private medical care scheme
• Fixed Annual Payment in addition to your salary each year, it's just an extra thank you from
• Opportunity for personalised learning and in-the-moment experiences that enable you to thrive and excel in your role

Why take our word for it? Search #InsideASOS on our socials to see what life at ASOS is like.