Job Description

PR Coordinator

About Us: vineyard vines is a highly successful, privately held, American clothing and accessory retailer founded in 1998 on Martha’s Vineyard by brothers, Shep & Ian Murray. With Shep & Ian still at the helm today, vineyard vines has experienced exponential year over year growth and now operates over 120 retail locations including an outlet division, a successful e-commerce business, domestic distribution center, and expanding corporate headquarters. In addition, vineyard vines is carried in major department stores such as Nordstrom and Bloomingdales as well as numerous specialty boutiques across the US

vineyard vines was founded on a state of mind that Every day should feel this good. You don’t need to be on a beach, by the ocean or on vacation to have Every day should feel this good moments. It’s a state of mind that we all experience, and one where everyone is invited. At vineyard vines, we don’t just live an #EDSFTG life away from our desks—we bring it to work with us, too

Whether in our stores, or at our Harbor Drive headquarters, our company culture is fun, encouraging and welcoming to all. We work hard and play harder, and we never take ourselves too seriously. And while we have many company goals, our number one priority is making vineyard vines a great place to work for all employees. Our team is our family, and we’d never have grown to where we are today without them

We’re committed to building an inclusive team across all channels, departments and stores within our community. We hope you’ll join us and see what the smiling pink whale is all about.

The Public Relations Coordinator provides essential day-to-day support to the PR team by executing media relations, managing sample logistics, and assisting with the organization of brand events and press strategies that support the vision and business objectives of vineyard vines.

Key Responsibilities:

• Oversee all vineyard vines sample requests for National & Regional Print and Digital titles, managing the end-to-end tracking, shipping, and return of product
• Monitor, track, and clip daily print and digital editorial coverage and influencer placements, compiling weekly and monthly PR recap reports
• Maintain and continuously update media lists, pitch logs, and influencer databases
• Assist the PR team with the planning and execution of brand, editor, and influencer events, including invitation outreach, RSVP tracking, and on-site logistics
• Coordinate seasonal product walkthrough logistics for editors and assist in identifying editorial trends and competitive market information
• Partner with advertising, marketing, wholesale, and retail teams to coordinate product pulls and ensure alignment on key messaging
• Provide administrative and logistical support for licensee and collaboration partner press presentations and product launches
• Track relevant departmental budget expenses and process team invoices

What You Bring:

• 1–3 years of PR experience (relevant internships within fashion, apparel, or lifestyle PR considered)
• Familiarity with the fashion, apparel, and lifestyle media landscape, with an interest in building editorial and influencer relationships
• Ability to work on competing priorities at the same time
• Able to work with different teams and personalities, and find ways to compromise and do what’s best for the business
• Excellent communication skills and strong attention to detail
• Proficient in Google suite (Excel, Slides, Word); experience with PR tracking tools (Cision, Muck Rack, or Launchmetrics) is a plus
• Natural eye for fashion and style
• Comfortable with a fast-paced environment

Every Day Will Feel This Good Because:

• We have a fun-spirited entrepreneurial culture filled with truly “good” people
• We offer a generous employee discount so you can rep our lifestyle on-and-off the boat
• We offer a competitive salary package, 401-K, commuter benefits, and paid-family leave, health savings, flex spending accounts, life & disability insurance
• We have an onsite gym as well as health & financial wellness programs to keep you active
• We offer 2 summer Fridays to take off in addition to a competitive vacation policy & holiday calendar