We are looking for a proactive and driven PR & Communications Specialist to join our dynamic, collaborative team. This is an exciting opportunity to make a real impact by shaping brand perception and driving visibility in a key European market.
You will be part of a small, agile team and report directly to the Head of PR & Communications for Central Europe. In this role, you’ll play a key part in building strong media relationships, delivering compelling storytelling, and supporting strategic communications initiatives.
Develop and execute integrated media relations strategies across B2B and B2C channels
Build and strengthen brand awareness in the German market
Establish and maintain strong relationships with journalists, media outlets, influencers, and key stakeholders
Create high-quality communication materials, including press releases, Q&As, and presentations
Manage incoming media enquiries and coordinate interviews
Support press events, including logistics and coordination of test drives
Identify and evaluate sponsorship and partnership opportunities
Maintain and update media databases and oversee PR administration
Monitor, analyze, and report on media coverage and campaign performance
Manage CMS and update press platforms
Coordinate with agencies and external partners to ensure consistent messaging
Bachelor’s degree in Communications, Marketing, Journalism, or a related field
1–2 years of experience in PR, communications, or journalism
Experience in the automotive or premium/luxury sector is a plus
Strong understanding of the German media landscape
Fluency in German and English (written and spoken)
Experience with CMS platforms and media monitoring tools
Excellent stakeholder management and communication skills
Structured, detail-oriented, and hands-on approach
Creative mindset with strong problem-solving abilities
Ability to work under pressure and meet tight deadlines
Strong networking and relationship-building skills
Valid driver’s license (required for events and test drives)
Be part of a pioneering automotive brand entering and growing in the European market
Work in a fast-paced, multicultural environment
Gain exposure to high-impact projects and strategic communications
Enjoy strong opportunities for professional development and career growth
Minnovation International stands at the forefront of facilitating business expansion and fostering sustainable development. We seamlessly integrate international expertise with a deep understanding of local complexities to assist you in establishing operations in new countries and growing your business locally.
Headquartered in Stockholm, Sweden, we provide both local and international HR Services, such as:
• Recruitment and Staffing
• Dispatch/Personnel Outsourcing
• HR Outsourcing/On-site HR Support
• Payroll Outsourcing
• Mobility Service/Work Permit Application
• Culture Training and Organizational Development
• Union Relationship Management
We specialize in creating a bridge for our clients to establish their businesses and enter new markets in Sweden, Nordics and Europe.
For our established customer in the region we support in growing and develop the company in terms of quality recruitment and staffing services.
