Job Description

Banyan Group is one of the world’s leading independent, multi-branded hospitality groups centered on the purpose-driven mission of stewardship and wellbeing while offering exceptional, design-led experiences.

The Group’s diversified portfolio of hotels, resorts, spas, galleries, golf and residences features an ecosystem of 10 global brands, including the award-winning Banyan Tree, Angsana, Cassia, Dhawa and Laguna, and the highly anticipated new brands of Homm, Garrya, Folio, and two new Banyan Tree brand extensions - Escape and Veya

Established in 2008, with the goal of advancing people development and management excellence, Banyan Tree Management Academy has nurtured over 10,000 associates across 23 countries. The Group is recognised for its commitment to environmental protection and community development through its Banyan Tree Global Foundation. Operating over 70 hotels in 17 countries, it has over 50 new properties in the pipeline.

Banyan Tree Dubai is a lively, island escape where stylish stays, incredible dining, warm hospitality, and recreation create lasting memories. Fronted by 500m of a pristine, private beach with uninterrupted views of the Arabian Gulf and backed by the iconic Ain Dubai. With the ambience of a sleek, relaxed, luxe island getaway, Banyan Tree Dubai boasts 3 chilled outdoor pools, fully-serviced beach, award-winning Banyan Tree Spa, a fitness center and 7 dining options.

As PR & Communications Manager at Banyan Tree Dubai, you will shape and share the story of the resort through thoughtful, authentic, and purposeful communication. You will be responsible for building meaningful relationships with media, partners, and stakeholders, ensuring the brand is represented with consistency, integrity, and quiet confidence.

You will play a key role in expressing the essence of Banyan Tree—wellbeing, connection, and refined luxury - through storytelling that feels genuine, relevant, and aligned with the guest experience.

Key Responsibilities

Brand Storytelling & PR Strategy

• Develop and deliver a considered PR and communications strategy aligned with the resort’s vision and business objectives
• Identify meaningful storytelling opportunities that reflect the spirit of Banyan Tree Dubai
• Create and nurture strong relationships with key media and industry partners
• Lead the planning of seasonal narratives, announcements, and brand moments

Media & Influencer Relations

• Manage day-to-day media relations with professionalism and care
• Coordinate media stays, interviews, and on-property experiences
• Build relationships with relevant lifestyle, travel, wellness, and luxury publications
• Select and manage influencer partnerships that feel authentic and aligned to the brand

Content & Communications

• Craft press materials that reflect a refined and consistent brand voice
• Oversee storytelling across earned, owned, and digital platforms
• Collaborate with internal teams to ensure accuracy and alignment of messaging
• Support content development for key resort experiences, dining, spa, and events

Reputation & Brand Integrity

• Monitor media coverage and brand sentiment with care and attention
• Support responses to reputational matters in coordination with corporate teams
• Ensure all communications reflect Banyan Tree’s values and standards
• Safeguard consistency of tone, message, and brand expression

Partnerships & Experiences

• Support the development of meaningful collaborations and brand partnerships
• Coordinate press and VIP visits with attention to detail and guest experience
• Contribute to the planning of key resort moments and activations
• Strengthen relationships that enhance the resort’s presence in the market

Internal Communication & Collaboration

• Support internal communications that foster clarity, alignment, and engagement
• Work closely with Marketing, Sales, F&B, Spa, and Operations teams
• Ensure guest experiences are reflected accurately in all external communication

Performance & Reporting

• Track media coverage and communications impact in a clear and structured way
• Provide thoughtful insights and reporting on PR activity
• Manage the PR budget responsibly and with commercial awareness

Qualifications

Qualifications & Experience

• Degree in Communications, Public Relations, Marketing, Journalism, or related field
• Minimum 5 years’ experience in PR or communications, ideally within luxury hospitality, lifestyle, or premium brands
• Strong understanding of media landscape in the UAE and international markets
• Excellent written and verbal communication skills with a refined editorial style
• Experience managing agencies and external partners
• Strong relationship-building and stakeholder management ability

Competencies

• Thoughtful communicator with strong storytelling ability
• Calm, composed, and confident approach
• Strong sense of brand guardianship
• Naturally collaborative and respectful working style
• Attention to detail and editorial precision
• Ability to balance creativity with structure and discipline
• Integrity, discretion, and professionalism

Additional Information

Why Join Us: At Banyan Tree Dubai, you will be part of a globally recognised luxury hospitality brand committed to exceptional service, sustainability and wellbeing. We provide opportunities for professional growth within an inspiring environment where genuine care for our guests and colleagues is at the heart of everything we do.