Job Description

RESPONSIBILITIES

As PR Communication Manager, you are responsible for Gucci Beauty

Your main focus :

Communication:

• Define Gucci Beauty’s celebrity/Influencers strategy to balance the brand image and commercial targets.
• In close collaboration with Global IM team, manage Brand ambassador/celebrity collaboration from negotiation, local assets creation, to exposure effectiveness tracking.
• Cultivate and maintain excellent relationships with media and influencers, and further set up the pool for friends of house.
• Localize and create communication assets including press kits, innovation and event press text.
• Plan and lead PR events and support trade events to generate brand social buzz.
• In close collaborations with brand marketing teams to ensure all the above activities are maximize total brand influences in the marketing campaigns.

Digital Social:

• Define brand own social platform strategy and develop the matrix. Work closely with Global team to build and grow own social platforms and engage followers.
• Work as an owner to overlook and manage brand assets including retainer E-commerce page and brand assets review.

Others:

• Manage Gucci Beauty’s PR budget
• Collaborate closely with Local product and cross function teams / Global IM team / Fashion House to ensure right brand message is conveyed to consumers.

Qualifications & Skills

• 8+ years of working experience in PR communication. Prestige beauty industry experience is preferred.
• Familiar with beauty production, digital activation, platforms, etc.
• Excellent communication and organizational skills.
• Solid data analysis ability and sensibility
• Influent in English and Chinese, oral and written

Competencies (Career Architect)

• Encourage, motivate
• Integrity and trust
• Detail driven
• Priority setting
• Good team player

YOU ARE A COTY FIT

As an experienced PR Communication Manager, you get energy from working in a fast-paced, diverse and international environment. Other than that, you:

OUR BENEFITS

As our PR Communication Manager, some of the benefits you will receive are:

• A salary that matches your knowledge and experience
• Great holiday benefits
• Comprehensive medical and commercial insurance
• Fair rewards given based on performance and individual abilities
• Promote flexible and diverse lifestyles and ways of working

RECRUITMENT PROCESS

1. A telephone/online introductory meeting follows.
2. A first online/in-person interview
3. A second interview
4. You will receive a proposal with the terms of employment.

ABOUT COTY

Coty is one of the world’s largest beauty companies with an iconic portfolio of brands across fragrance, color cosmetics, skincare, and body care. At Coty, we celebrate the entire human kaleidoscope and cultivate a culture of fearless kindness. Therefore, we are proud to be an equal opportunities employer. We do not discriminate against any candidate or employee and strive to be an open, inclusive and diverse workplace where all employees can be their authentic self. Join us in making over the world of beauty!

For additional information about Coty Inc., please visit www.coty.com/your-career