About the Role

An established organization is seeking a PR & BTL Marketing
Specialist to support brand visibility, engagement, and lead generation
through public relations and below-the-line (BTL) initiatives. The role is
responsible for planning and executing on-ground activations, events,
sponsorships, and PR activities aligned with the overall marketing strategy.​

Key Responsibilities

• 
  Develop and
  execute PR and BTL plans to support brand, product launches, and key
  campaigns across the UAE.​
• 
  Manage events,
  roadshows, exhibitions, and in-mall/field activations, ensuring on-brand
  execution and strong ROI.​
• 
  Coordinate
  with agencies and vendors for production, logistics, branding materials,
  and activation staffing.​
• 
  Draft and
  localize press releases, statements, and media materials in coordination
  with the central marketing/PR team.​
• 
  Build and
  maintain relationships with media, influencers, and partners to secure
  coverage and brand visibility.​
• 
  Monitor and
  report on BTL and PR campaign performance, including leads, footfall,
  engagement, and media metrics.​
• 
  Ensure all
  on-ground activities comply with brand guidelines and local regulations.​
• 
  Support
  digital and social media teams with content and coverage derived from
  events and activations.​

Requirements

• 
  Bachelor’s
  degree in Marketing, Communications, PR, or a related field.​
• 
  4–6 years of
  experience in marketing with hands-on exposure to PR and BTL/activations
  in the UAE market.​
• 
  Strong
  understanding of local media landscape, event management, and consumer
  engagement tactics.​
• 
  Proven
  experience managing agencies, suppliers, and budgets for events and
  activations.​
• 
  Excellent
  written and verbal communication skills; Arabic language skills are an
  advantage.​
• 
  Strong project
  management, multitasking, and stakeholder management capabilities.​