PR and Communications Lead

Baku, AZ (Onsite)  •  3 months ago
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Job Description

1. Communication Strategy Development

  • Develop and implement internal/group-wide communication strategies to ensure effective messaging, foster unity, build culture, and enhance awareness of strategy and values, including the employer brand narrative.
  • Create and execute external communication strategies for the countries of presence, focusing on employer and company brand identity, positioning, reputation, and stakeholder relations.
  • Develop and implement international communication strategies targeting countries of interest, ensuring effective positioning, reputation management, and stakeholder engagement through tailored narratives and plans.
  • Develop and implement a sustainability communication strategy to position PASHA Group effectively in ESG-related matters.

2. External Communication Management

  • Executes initiatives to enhance the organization's reputation and stakeholder engagement through media relations, public relations, and collaborations with government and non-government organizations.
  • Lead the implementation of the Group ESG communication agenda.

3. International Communication Management

  • Develop and promote PASHA Group narratives tailored for foreign stakeholders, enhancing brand perception through media presence, conferences, and other initiatives.
  • Manage stakeholder relationships and collaborate with external consultants to execute communication plans effectively.

4. Sustainability Communication Management

  • Develop and implement the PASHA Group sustainability communication agenda, collaborating with external consultants for successful execution.

5. Advisory Services

  • Provide consultation to PASHA Group companies on internal and external communication matters.
  • Support top management and staff in communication-related issues.

6. Crisis Communication and Infrastructure Management

  • Manage internal, group-wide, and external crisis communication strategies to safeguard the organization’s reputation.
  • Oversee the development and maintenance of the communication infrastructure within PASHA Group.

Requirements

Educational Background:

  • Bachelor’s or Master’s degree in Communications, Public Relations, International Relations or a related field.
  • Professional certifications, such as:
  • PR Professional Diploma by CIPR and other reputable PR bodies
  • International Certificate in Measurement and Evaluation of Communication (such as AMEC)
  • Sustainability-related certifications.
  • Business education/qualification or relevant knowledge to understand global economics and politics is preferred.

Professional Competencies:

  • Expertise in developing and executing communication strategies across internal, external, group-wide, and international channels.
  • Strong knowledge of media relations, public relations, and stakeholder engagement.
  • Proficiency in communication measurement and evaluation techniques.
  • Familiarity with sustainability and ESG communication frameworks.
  • Strategic thinking and problem-solving skills, with a strong understanding of cultural and market dynamics across different regions.

Relevant Experience:

  • A minimum of 6 years of experience in public relations, corporate communications, or a related field.
  • Proven track record of managing complex communication initiatives, including crisis communication, brand positioning, and stakeholder management.
  • Experience collaborating with external agencies, consultants, and diverse stakeholder groups.
  • Demonstrated ability to lead communication teams and manage budgets effectively.
Company

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