Job Description

PR and Communications Executive

Role Summary

Job Title: PR and Communications Executive

Location: Basingstoke Support Office

Department: Sales & Marketing

Working pattern: Full-time, hybrid flexibility

Salary: £30,000 p/a

Reporting & Scope

Reporting to: PR & Communications Manager

Ownership: PR Delivery | Internal & Parent Comms | Media Materials | Review & Reputation Execution | Campaign & Event Comms Support

Role Profile

The PR & Internal Communications Executive plays a key role within Marketing’s Communications pillar, supporting and promoting organisational reputation across internal, customer and external audiences.

The role delivers integrated communications across internal channels, employee and parent engagement, public relations, marketing communications, and review management to build brand trust, visibility, and presence.

Working closely with the Marketing & Communications Manager, the position helps implement strategies that increase brand awareness, ensure consistent messaging, and strengthen reputation management across all touchpoints.

With a hands-on focus, the role manages PR activity, internal and external communications, award submissions, and review platforms to drive engagement and advocacy. In collaboration with Events & Local Marketing, Brand, and Digital teams, the role ensures communications are aligned, amplified, and effectively delivered across the organisation and its communities.

Key Responsibilities

Internal Communications

• Develop and deliver employee communications across platforms including the GUK app, HRIS, intranet, and employee social channels.
• Support HR and People teams with internal campaigns focused on engagement, recognition, and organisational updates.
• Coordinate internal communications relating to key activities such as Ofsted inspections and Open Days, ensuring employees are informed and aligned.
• Collaborate with internal teams to maintain consistent messaging across all internal channels.

Parent Communications

• Manage parent communications, delivering timely, clear, and consistent updates, news, and initiatives.
• Coordinate communications relating to Ofsted inspections, Open Days, and other key milestones to ensure parents are informed and engaged.
• Work closely with internal teams to ensure parent-facing messaging is accurate, aligned, and effectively delivered across channels.

External PR & Marketing Communications

• Support the development and delivery of PR strategies to enhance public perception and brand awareness.
• Draft press releases, articles, and media materials.
• Build and maintain media lists and journalist relationships.
• Support the coordination and promotion of award entries and events.
• Assist with speeches, leadership communications, and external statements.

Review Management

• Oversee review management, responding professionally to feedback on a variety of platforms.
• Support reputation initiatives including the Top 20 Day Nurseries campaign.
• Implement strategies to improve ratings, engagement, and review volumes.

Event & Campaign Communications

• Support the external promotion and communications for events including Open Days and awards ceremonies.
• Ensure clear internal and external messaging to maximise reach and engagement.
• Liaise with stakeholders to deliver campaigns to a high standard.

Cross-Team Coordination

• Collaborate with Events & Local Marketing for media and storytelling opportunities linked to events and local nursery initiatives.
• Work with Digital to amplify press releases/stories across social and web channels.
• Align with Brand to ensure governance and creative consistency.
• Work closely with the wider team to align messaging and reputation objectives.

Governance, Analysis & Reporting

• Ensure communications comply with legal, regulatory, and brand standards.
• Monitor, analyse, and report on PR, communications, and review performance.
• Provide insight and recommendations to enhance engagement and reputation.
• Maintain documentation of communications campaigns, coverage, and communications processes.

Skills and Experience

Experience

• Proven experience in PR, marketing communications, or internal communications.
• Excellent writing, editing, and proofreading skills.
• Experience managing internal comms platforms and external digital channels.
• Experience managing reviews and online reputation.
• Basic understanding of digital marketing or local social media campaigns (desirable).
• Sector experience (education, childcare, care) desirable but not essential.

Skills

• Strong stakeholder management and interpersonal skills.
• Ability to manage multiple priorities and deadlines.
• Excellent written and verbal communication skills.
• Media relations and press engagement skills.
• Eye for storytelling and story/content development.
• Monitoring and reporting analytics.

Competencies

• Self-starter with a proactive approach.
• Highly organised with strong attention to detail.
• Proactive with an opportunity-spotting mindset.
• Confident communicator with excellent interpersonal and relationship-building skills.
• Ability to manage multiple projects simultaneously.
• Collaborative team player across functions.
• Reputation-aware and brand conscious.

Tools & Systems (desirable, not essential)

• Media monitoring tools.
• PR distribution platforms.
• Social listening tools.
• Family Management software (i.e. Famly)
• Project management tools (i.e. Monday.com).

What this role offers

• Opportunity to shape and protect organisational reputation.
• Involvement in high-profile storytelling and media engagement.
• Exposure to integrated campaigns across PR, Brand, and Digital.
• A collaborative role within a growing Communications function.