Job Description

Hi there! We are South and our client is looking for a PPC Specialist !

Note to Applicants:

Eligibility: This position is open to candidates residing in Latin America.
Application Language: Please submit your CV in English. Applications submitted in other languages will not be considered.
Professional Presentation: We encourage you to showcase your professional experience by including a Loom video in the application form. While this is optional, candidates who provide a video presentation will be given priority.
Note If you're hired for this role, you may be asked to update your LinkedIn profile :)

We are looking for an experienced, results-driven Google Ads specialist to join our team on a permanent, full-time basis. This is a hands-on performance marketing role focused entirely on driving quality local leads for US-based B2C businesses.

This is not a brand awareness or awareness-stage role. You will own campaigns end-to-end — from strategy and build through to optimisation, reporting, and ongoing improvement. You need to be comfortable working with Performance Max, Target CPA bidding, and Google Business Profile integration, and you need to care deeply about lead quality, not just volume.

Core Responsibilities

Manage and optimise Google Ads campaigns for US-based local B2C businesses
Build, launch, and refine Performance Max (PMax) campaigns with a focus on lead quality
Implement and manage Target CPA bidding strategies to control cost-per-lead
Leverage Google Business Profile / Google Maps ad placements alongside traditional Search campaigns
Accurately track and differentiate lead sources (GMB/Maps vs. Search) for client reporting
Provide clear, actionable reporting and strategic recommendations on a regular basis
Stay current with Google Ads platform changes, beta features, and best practices

Essential Requirements
Candidates must have demonstrable, hands-on experience in all of the following:

Local lead generation via Google Ads — proven track record managing campaigns for US local B2C businesses
Google Business Profile + Google Ads integration — you know how to connect and optimise GBP assets within campaigns and understand how Maps/Local ads work alongside Search
Target CPA bidding — setting, monitoring, and adjusting tCPA to hit cost-per-lead goals across different business types
Performance Max campaigns — building PMax campaigns that attract quality leads, not junk conversions, and optimising them over time using asset group performance, audience signals, and search term insights

Nice to Have

Microsoft / Bing Ads — search campaign management
Meta Ads (Facebook / Instagram) — lead generation campaigns
Google Ads Editor — bulk campaign management and offline editing
Experience working with US dental offices
Experience working with US medical practices

If this opportunity sounds good to you, send us your resume!

About South

Hiring great employees overseas can be tough. We make it easy with our hassle-free hiring.

We help you find, hire, onboard, pay, and retain top Latin American talent for your business.

Why Latin America?

1. US Time Zones

Argentina & Brazil are just one hour apart from New York. Your Latin America teammates work when you do so you can collaborate all day long.

2. Excellent English

We screen all candidates for excellent spoken and written English. They are ready to jump right in.

3. Cultural Fit

We make sure all candidates are a strong professional and culture fit. They are already accustomed to working remotely.

4. Cost Savings

Latin American salaries are 30-80% less than US-equivalents. Grow your team with top 1% nearshore talent without breaking your budget.

Interview for free!

Industry

IT & Software

Company Size

11-50 employees

Headquarters

Austin, TX

Year Founded

2020

Website

hireinsouth.com

Social Media

PPC Specialist - Google Ads

Job Description

About South