Job Description

AdCellerant is seeking an experienced Google Ads PPC search specialist to join our Search Engine Marketing Team. The ideal candidate should have 3-5 years of prior experience in paid search, specifically with Google Ads, and a proven track record of successfully managing multiple paid search accounts. This role entails managing advertisers with larger ad budgets through PPC and mobile search, requiring a data-driven approach and the capability to achieve advertiser objectives through strategic campaign management.

of Role

Our PPC Specialist will work closely with internal teams, external agencies, and clients to implement campaigns focused on conversions. This role involves managing the entire campaign lifecycle, including trafficking, campaign management, optimization, reporting, and client communication. The Select PPC Specialist is crucial in driving our business strategy by meeting deadlines, achieving campaign KPIs, and advancing our strategic goals. Attention to detail and the ability to solve problems creatively are essential to this position.

Responsibilities

• Develop comprehensive keyword lists and compelling ad copy for search campaigns, ensuring they align with advertiser objectives. This involves a creative and analytical approach to match the goals of large ad spend advertisers and various clients.
• Create, manage, and optimize new paid search campaigns in Google Ads and, where applicable, Microsoft Advertising, overseeing the entire process from inception through optimization. This requires a deep understanding of paid search mechanisms and a strategic mindset.
• Conduct thorough QA checks on campaigns before launching to ensure accuracy and performance.
• Implement optimization changes to campaigns and keywords to drive maximum ROI. This includes making data-driven decisions and adjustments to meet advertiser goals.
• Generate and present insightful campaign reports, offering actionable insights and recommendations for continuous improvement. This involves analyzing data, identifying trends, and communicating effectively with clients and team members.
• Proactively schedule and conduct client calls to discuss strategies, campaign performance, and upcoming initiatives, ensuring a high level of professionalism and maintaining strong client relationships.
• Utilize reporting tools to compile detailed campaign reports, emphasizing key performance metrics and strategic insights to inform future actions.
• Provide strategic recommendations based on a combination of campaign performance data, industry trends, and competitive analysis. Focus on optimizing ROI and achieving advertiser goals through innovative and effective strategies.
• Manage campaign budgets with precision to achieve target Cost Per Lead (CPL) goals, demonstrating budget stewardship and efficiency in campaign management.
• Conduct in-depth keyword research and competitive analysis to uncover opportunities for campaign optimization and growth. This involves staying ahead of market trends and leveraging opportunities for enhanced performance.
• Recommend and implement strategic changes to improve website traffic and conversion rates, based on analysis of campaign performance and industry best practices.
• Perform additional duties as needed, contributing to the overall success of the SEM Team by embracing flexibility, innovation, and a team-oriented approach.

Requirements

• 3-5 years of direct experience in creating, managing, and optimizing paid search campaigns on Google and Microsoft Advertising platforms, demonstrating a deep understanding of both platforms' mechanisms and strategies.
• Current Google Ads Certification, with comprehensive knowledge of Google Ads policies, guidelines, and best practices to ensure campaign compliance and effectiveness.
• Proficiency in HTML and CSS, enabling advanced ad customization and the ability to troubleshoot issues effectively, enhancing ad performance and user experience.
• Familiarity with Google Analytics or equivalent third-party analytics tools, for detailed campaign tracking, analysis, and optimization. This knowledge is critical for making data-driven decisions that align with advertiser objectives.
• Advanced proficiency in Excel or similar spreadsheet software, for sophisticated data analysis, reporting, and the derivation of actionable insights from campaign data.
• Exceptional verbal and written communication skills, evidencing a high degree of professionalism and meticulous attention to detail, vital for clear and effective client and team interactions.
• Demonstrated ability to multitask and meet tight deadlines within a dynamic, fast-paced environment. This includes managing multiple campaigns simultaneously while maintaining a focus on achieving high-performance goals.
• Strong interpersonal skills, with a proven track record of collaborating successfully with both internal teams and external stakeholders, ensuring cohesive campaign strategies and execution.
• Prior experience with PPC management tools and/or experience working within a digital marketing agency is highly preferred. This background indicates a broader understanding of industry practices and the ability to leverage technology for campaign efficiency and effectiveness.

Location Information

Team members must live and work in the United States* (*territories excluded), and have access to reliable, high-speed internet.

This role is preferred to be located near our Denver, CO office, with hybrid work from home flexibility.

Compensation

Compensation for this role is a combination of salary and bonuses, targeting a total annual compensation range of $79,000 - $104,000. The salary is $58,000 annually The bonus structure will be tied to campaign revenue and successful execution and management.

Benefits

AdCellerant offers full-time employees:

• Paid vacation, holidays, and sick days
• Health/dental/vision benefits
• 401k retirement plan and company match contribution
• Generous paid parental leave
• Wellness Program
• Work from home flexibility
• Denver, CO headquarters available for hybrid work with in office perks

Life at AdCellerant

Our top priority is our team above everything else. We set out to build a great workplace, followed by a great company. We know that if our team is motivated, all the company’s business objectives can be achieved. Our goal of team first since our founding has led to being recognized in a few ways we are proud of:

• Denver Business Journal “Best Workplace”
• Built In Colorado’s Best Workplaces 2018, 2019, 2020, 2022, 2023
• Inc. 5000 Award for Fastest Growing Companies in the U.S, 5 years running: 2018 - 2022

Those who join our team join the ranks of an engaged, lively, industry-leading team! We are united in our mission to make Madison Avenue-level digital advertising solutions available to Main Street marketers, and you’ll find our main Pillars woven throughout everything we do.

AdCellerant’s Pillars:

• Driving results for partners & local businesses
• Technology innovations to stay ahead of the curve
• Our team members’ success & well being
• Exceptional customer service for every single partner
• Conducting our business in an ethical & sustainable way
• Making our local community a better place

Other Requirements

Currently legally authorized to work in the United States on a full-time basis.

Equal Opportunity

AdCellerant is proud to be an equal opportunity workplace. We are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates regardless of race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, marital status, citizenship, age, Veteran status, status as an individual with a disability, or other applicable legally protected characteristics.

Important: Security Notice

We're excited that you're interested in exploring job opportunities with AdCellerant! However, we also want to remind you to be cautious and wary of recruitment scams that have become increasingly common across all industries.

Fraudsters may pose as a representative of a company, and unsuspecting applicants may be invited to participate in fake interviews, asked to fill out fabricated employment applications, or even issued fake offer letters. This is all in an attempt to entice victims to pay money or divulge sensitive personal information.

We take your safety and privacy seriously, and want to assure you that we will never ask for your financial information during any part of the interview process.

Our communication will always come from an @careers.adcellerant.com or @adcellerant.com domain.

If you receive any suspicious activity, please stop communication with the individual and consider reporting them to the US FBI Internet Crime Complaint Center. If you're unsure about the legitimacy of an email you received from our recruiting team, please forward it to us at info@adcellerant.com

*** Please do not send resumes via email ***

Additional Notices

E-Verify Statement

AdCellerant participates in the E-Verify program for all new hires. We comply with all applicable federal, state, and local laws regarding employment eligibility verification and do not use E-Verify to pre-screen applicants.

Colorado Job Application Fairness Act

Colorado Residents: In any materials you submit in connection with your job application, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. Should you wish to exercise your right to redact such information, please redact it prior to submitting the documentation. You will not be penalized for redacting or removing this information.

Application Deadline

April 31st or until the role is filled.