Job Description
A global enterprise that uses engineering and technology to innovate across various sectors such as financial services, technology, healthcare, blockchain, and real estate is looking for a skilled and dynamic PPC Manager to manage its organization's paid advertising campaigns across various digital platforms.
As a PPC Manager, you will be responsible for researching, implementing, and optimizing the company's PPC campaigns to drive traffic and conversions. To be successful in this role, you must possess a solid understanding of PPC advertising, keyword research, and audience targeting.
Responsibilities
- Conducting research and analyzing data to identify the most effective keywords and targeting strategies for the company's PPC campaigns.
- Developing, implementing, and optimizing PPC campaigns across platforms such as Google Ads, Bing Ads, and social media channels.
- Ensuring that campaigns are targeted effectively to reach the right audience, and managing ad spend to maximize ROI.
- Monitoring and analyzing campaign performance metrics regularly to identify opportunities for improvement and adjusting campaigns accordingly.
- Collaborating with other marketing team members to ensure consistency across all campaigns.
- Staying up-to-date with the latest PPC trends and best practices and utilizing this knowledge to continuously improve campaigns.
Requirements
- Proven experience as a PPC Specialist or similar role, with a solid understanding of PPC advertising principles and best practices across various platforms
- Highly analytical with strong data analysis skills, able to interpret campaign metrics and adjust accordingly
- Strong attention to detail and ability to manage multiple campaigns simultaneously
- Excellent communication and teamwork skills to collaborate effectively with other marketing team members
- Knowledge of Google Analytics and other analytics tools
- Bachelor's degree in Marketing, Advertising, or a related field is preferred
- Google Ads and Bing Ads certifications are a plus
