Job Description

Role Purpose

Location- Ruddington, Nottinghamshire

Level - Support

Role

Department - Marketing

Working Pattern - Hybrid (three days a week in the head office)

Benefits - Benefits at Ideagen

Salary - To be discussed at next stage

As a PPC Campaign Executive, you’ll play a key role in driving high‑quality leads and pipeline growth through paid search. You’ll plan, build and optimise PPC campaigns across Google Ads and Microsoft Advertising, working across global regions (EMEA, North America and APAC) to support Ideagen’s portfolio of SaaS solutions for regulated industries.

This is a hands‑on role where data, creativity and commercial thinking meet, perfect for someone ready to take ownership of campaigns and make a measurable impact!

Responsibilities

• Build, launch and optimise paid search campaigns across Google Ads and Microsoft Advertising
• Manage budgets, bids and performance across multiple regions and currencies
• Develop keyword strategies, write compelling ad copy and test campaign variations to improve results
• Optimise performance through smart bidding, audience targeting, A/B testing and quality score improvements
• Support account‑based and targeted campaigns aligned to key sales priorities
• Analyse campaign performance and turn data into clear insights and recommendations
• Collaborate with marketing, web and regional teams to improve landing pages and conversion rates
• Provide regular performance updates and contribute to ongoing optimisation plans

Skills and Experience

• Experience managing PPC campaigns, ideally in a B2B or SaaS environment
• Strong hands‑on knowledge of Google Ads and Microsoft Advertising
• Experience running multi‑region or international campaigns
• Confident analysing PPC metrics and conversion rates
• Experience with conversion tracking, Google Analytics and Excel
• Highly organised, detail‑driven and comfortable managing multiple campaigns at once

Desirable:

• PPC platform certifications
• Experience of ABM, marketing automation tools or Salesforce
• Exposure to regulated industries or interest in using AI to improve campaign performance

About Ideagen

Ideagen is the invisible force behind many things we rely on every day - from keeping airplanes soaring in the sky, to ensuring the food on our tables is safe, to helping doctors and nurses care for the sick. So, when you think of Ideagen, think of it as the silent teammate that's always working behind the scenes to help those people who make our lives safer and better. Everyday millions of people are kept safe using Ideagen software. We have offices all over the world including America, Australia, Malaysia and India with people doing lots of different and exciting jobs. We’re building a future-ready team, and AI is part of how we work smarter. If you're curious, adaptable and open to using AI to improve how you work, you’ll thrive at Ideagen! What is next?

If your application meets the requirements for this role, our Talent Acquisition team will be in touch to guide you through the next steps.

To ensure a flexible and inclusive process, please let us know if you require any reasonable adjustments by contacting us at recruitment@ideagen.com. All matters will be treated with strict confidence.

At Ideagen, we value the importance of work-life balance and welcome candidates seeking flexible arrangements. If this is something you are interested in, please let us know during the application process. Enhance your career and make the world a safer place!

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