ROLE OVERVIEW

We are looking for a proactive and results-driven Facebook
Ads & Marketing Virtual Assistant to help generate registrations for both
virtual and in-person events through strategic Facebook advertising.

The ideal candidate will take ownership of setting up,
managing, and optimizing Facebook advertising campaigns while collaborating
closely with Jyotsna on the creative direction and marketing assets needed for
each campaign.

KEY RESPONSIBILITIES

Facebook Ads Management

• 
  Plan,
  build, launch, and manage Facebook and Instagram advertising campaigns.
• 
  Set
  up campaign objectives, audiences, budgets, placements, and tracking.
• 
  Monitor
  campaign performance and optimize for better results.
• 
  Conduct
  A/B testing and implement data-driven improvements.
• 
  Retarget
  website visitors and engaged audiences where appropriate.

Campaign Strategy

• 
  Recommend
  advertising strategies based on event goals.
• 
  Identify
  the most suitable campaign types and targeting options.
• 
  Suggest
  opportunities to improve lead generation and conversions.

Creative Coordination

• 
  Advise
  on the images, videos, and copy required for each campaign.
• 
  Work
  with provided content and recommend improvements where needed.
• 
  Coordinate
  with Jyotsna to ensure all creatives align with her brand and messaging.

Performance Reporting

• 
  Provide
  regular reports on campaign performance.
• 
  Track
  key metrics such as reach, CTR, CPC, CPL, and conversions.
• 
  Recommend
  ongoing optimizations.

TOOLS & PLATFORMS

• 
  Meta
  Ads Manager
• 
  Facebook
  Business Suite
• 
  Facebook
  Pixel / Meta Events
• 
  Canva
  (preferred)
• 
  Google
  Analytics (preferred)

IDEAL CANDIDATE

• 
  Proven
  experience managing successful Facebook and Instagram advertising
  campaigns.
• 
  Strong
  understanding of lead generation and event marketing.
• 
  Analytical
  and data-driven approach to campaign optimization.
• 
  Excellent
  communication and project management skills.
• 
  Proactive
  and able to work independently.

BONUS SKILLS

• 
  Experience
  promoting webinars, workshops, coaching programs, or live events.
• 
  Familiarity
  with online course businesses.
• 
  Experience
  with CRM integrations and lead automation.

SUCCESS METRICS

• 
  Consistent
  generation of qualified leads.
• 
  Increased
  registrations for virtual and in-person events.
• 
  Efficient
  management of advertising budget.
• 
  Continuous
  improvement in campaign performance and ROI.