Job Description

The Company

For more than three decades, Gentrack has provided the trusted billing, customer and revenue management systems that our utilities clients rely on day-to-day for business decision, operational performance and customer outcomes.

Founded in New Zealand and listed on the ASX and NZX, we support B2B and B2C utility businesses globally. Today, we have offices across New Zealand, Australia, India, Singapore and the UK, with a team of more than 700 people worldwide.

Gentrack is built for trust and powered by intelligence.

Our Values and Culture

At Gentrack, our people are a diverse mix of smart thinkers and dedicated doers. We work at the heart of industry transformation, helping customers navigate disruption and shape a better energy future through technology innovation.

Our three key values drive decisions and how we interact and communicate with customers, partners, shareholders, and each other.

• Respect for the planet
• Respect for our customers and
• Respect for each other

With AI creating new opportunities to accelerate the impact we can have for our customers, this is an incredibly exciting time to join Gentrack. With a clear growth strategy and a world-class leadership team, we are focused on delivering on our global ambitions by bringing together the industry’s most talented people.

The Opportunity

Help tell the story of Gentrack's transformation into an AI-first platform company.

At Gentrack, we're transforming how utility retailers operate through intelligent software, data, automation, and AI. As our platform evolves, we're looking for a London-based Director of Product Marketing - Portfolio to help define, package, and communicate our portfolio strategy to customers, prospects, partners, analysts, and the broader market.

This is a highly collaborative role and it sits at the intersection of Product, Marketing, Sales, Customer Success, and Executive Leadership. You will play a critical role in translating product strategy, platform investments, and AI innovation into compelling market narratives that drive customer understanding, adoption, and growth.

This is a highly strategic role for someone who enjoys both thinking at the portfolio level and rolling up their sleeves to build presentations, messaging, sales enablement assets, thought leadership content, and customer-facing stories.

This role requires a strategic thinker with strong commercial acumen, exceptional storytelling capability, and the ability to operate across multiple products, stakeholders, and markets simultaneously. It is ideal for someone who enjoys building, creating scalable systems, introduce new ways of working, leverage AI for productivity and insight and help drive our growth as a company.

The Specifics

The role will encompass the following key areas:

1. Portfolio Positioning & Strategy

• Lead the development and execution of Gentrack's portfolio positioning and messaging framework.
• Define how individual products, platform capabilities, and strategic investments connect into a cohesive portfolio story.
• Translate product strategy into clear customer-facing value propositions.
• Ensure consistency of positioning, messaging, and terminology across the organisation.
• Drive portfolio-level differentiation against competitors and emerging market offerings.

2. AI & Innovation Storytelling

• Become a key partner in shaping how Gentrack communicates its AI strategy, platform investments, and innovation roadmap.

• Translate complex AI, data, and platform capabilities into clear business outcomes for customers.

• Develop messaging around predictive intelligence, AI-assisted operations, automation, and agentic workflows.

• Partner closely with Product and Engineering leaders to ensure technical innovations are effectively communicated to the market.

• Help establish Gentrack as a thought leader in operational AI for utilities.

3. Go-to-Market Leadership

• Develop sales enablement materials, solution narratives, battlecards, presentations, and customer-facing collateral.
• Create sales tools, executive presentations, solution narratives, battlecards, customer collateral, and launch materials.
• Support strategic product launches and portfolio announcements.
• Collaborate with regional teams to ensure global consistency while supporting local market needs.
• Partner with Customer Success teams to communicate product value and customer outcomes.

4. Market Intelligence & Competitive Strategy

• Monitor industry trends, customer priorities, regulatory developments, and competitive positioning.

• Develop competitive intelligence frameworks and market analysis.

• Identify emerging opportunities and risks that may impact portfolio strategy.

• Translate market insights into recommendations for Product and Executive Leadership teams.

5. Analyst & Industry Engagement

• Support analyst relations activities and industry briefings.
• Develop strategic narratives for analyst presentations and market evaluations.
• Contribute to thought leadership content, industry events, conferences, and customer forums.
• Help shape Gentrack's market perception through consistent and differentiated messaging.
  
  

1. Cross-Functional Collaboration

• Partner closely with Product Management to understand roadmap priorities and strategic investments.
• Work with Engineering and Architecture leaders to understand platform capabilities and future innovation.
• Collaborate with Sales and Customer Success teams to understand customer needs and market feedback.
• Act as a strategic advisor on messaging, positioning, and portfolio communication.

Qualifications & Experience

• 7+ years of experience in Product Marketing, Solution Marketing, Product Management, or related roles within a B2B SaaS or technology environment.
• Proven experience positioning complex software platforms, cloud solutions, data platforms, or AI-enabled products.
• Experience developing portfolio-level messaging rather than solely feature-level product marketing.
• Track record working closely with Product Management and Engineering organisations.
• Experience supporting enterprise sales organisations and strategic customer engagements.

Strategic & Commercial Skills

• Strong ability to connect technology investments to customer and business outcomes.
• Experience developing value propositions, positioning frameworks, and go-to-market strategies.
• Deep understanding of market dynamics, competitive positioning, and customer buying behaviour.
• Ability to operate effectively across both strategic and tactical initiatives.

Communication & Storytelling

• Exceptional written, verbal, and presentation skills, with a good design eye.
• Ability to simplify complex technical concepts into compelling business narratives.
• Experience creating executive-level presentations, thought leadership content, and customer-facing materials.
• Strong storytelling capabilities that resonate with both business and technical audiences.

Domain & Technical Knowledge

• Understanding of enterprise software, cloud platforms, data platforms, analytics, and AI technologies.
• Familiarity with Generative AI, AI-assisted workflows, predictive intelligence, and automation trends.
• Experience within Utilities, Energy, Water, Telecommunications, or other complex enterprise industries.

Why This Role Matters

Gentrack's strategy extends beyond delivering individual products. We are building an intelligent platform that combines operational excellence, data, automation, and AI to help utility retailers adapt faster and operate smarter.

This role will play a central role in ensuring customers, partners, analysts, and employees understand that vision. By connecting product innovation, platform strategy, and customer outcomes into a compelling market narrative, this role will help shape Gentrack's future growth, market perception, and industry leadership.

What we offer in return

• Personal growth – in leadership, commercial acumen and technical excellence
• To be part of a global, winning high growth organization – with a career path to match
• A vibrant, culture full of people passionate about transformation and making a difference -with a one team, collaborative ethos
• A competitive reward package that truly awards our top talent
• A chance to make a true impact on society and the planet

Gentrack want to work with the best people, no matter their background. So, if you are passionate about learning new things and keen to join the mission, you will fit right in.