Job Description

Singtel is where Technology meets Purpose.

We're building an AI-first telco for the future—connecting people, businesses and communities through trusted networks, intelligent digital services and next-generation technology.

From transforming everyday experiences in mobile, broadband, entertainment and lifestyle services to enabling enterprises with AI, 5G+, cloud, cybersecurity, data centres and digital platforms, we create the technology that powers how millions live, work and connect.

At Singtel, your work creates real impact. You'll have the opportunity to use data, digital products and emerging technologies to shape better customer experiences and unlock new avenues for growth.

This is where BIG Possibilities become reality.

Be a Part of Something BIG!

Join the hi! by Singtel team and help turn customer growth and digital adoption into measurable commercial impact.

As a Portfolio Manager, hi! Product Marketing, you will work at the intersection of revenue management, digital product thinking and customer growth. You will identify the commercial drivers that matter, use data and experimentation to unlock growth opportunities, and help make the hi! consumer app a stronger destination for customer engagement, self-service and monetisation.

This is a hands-on role for someone who enjoys asking “what moves the number?”, spotting friction in customer journeys and bringing Product, Digital, CLM, Analytics and Marketing teams together to turn insights into measurable results.

How You will Make An Impact:

Revenue & Growth Management

• Manage and track hi!’s revenue performance across key revenue-generating drivers, with clear targets, forecasts, gap-closing actions and regular performance reviews.
• Break topline revenue into actionable commercial levers such as revenue-generating subscriber conversion, recharge and top-up behaviour, and ARPU uplift to identify the highest-impact growth opportunities.
• Use commercial and behavioural data to identify growth opportunities, diagnose underperformance and recommend actions that improve revenue outcomes.
• Develop and support business cases, size growth opportunities and conduct post-launch reviews to understand what worked, what did not and what should be scaled.
• Translate performance data into clear commercial insights and actions for key stakeholders.

Consumer App Adoption & Digital Growth

• Drive adoption and active usage of the hi! consumer app across the full customer funnel, including installs, registrations, monthly active users, repeat visits, digital transactions and self-service behaviour.
• Track app funnel performance to identify customer drop-offs, friction points and opportunities to improve engagement and conversion.
• Work closely with Product, IT and Channel Owners to shape and prioritise features that solve customer needs and create stronger commercial outcomes.
• Develop initiatives that connect app engagement with recharge, retention, upsell, cross-sell and other revenue drivers.
• Monitor feature adoption and evaluate the customer and commercial impact of new digital capabilities.

Innovation, Experimentation & New Technology

• Explore practical applications of AI, personalisation, automation, conversational experiences, recommendation engines and emerging technologies to improve customer journeys.
• Develop and test new ideas and experiments that can improve digital engagement, conversion and revenue.
• Stay curious about evolving digital, technology and consumer trends and translate relevant opportunities into the hi! brand and product roadmap.
• Use experiment results and customer behaviour to identify initiatives that can be improved, scaled or further developed.

Cross-Functional Execution

• Partner closely with Product, CLM, Marketing, Analytics, Finance and other teams to move growth initiatives from idea to launch.
• Create simple and actionable performance views that give stakeholders visibility into revenue, app adoption, experiments, risks and next actions.
• Establish regular operating rhythms for performance tracking, forecasting and gap-closing initiatives.
• Follow through on actions, dependencies and blockers to keep growth initiatives moving at pace.
• Bring different teams together around clear customer and commercial outcomes.

Skills for Success:

• Bachelor’s Degree in Business, Marketing, Analytics, Engineering or a related discipline.
• 3–5 years of relevant experience in digital marketing, growth, product, commercial analytics, Customer Lifecycle Management (CLM) or a related field.
• Strong analytical mindset with the ability to work confidently with dashboards, funnels, customer behaviour and commercial data.
• Good business acumen with the ability to connect customer behaviour and digital engagement to commercial outcomes.
• Experience in revenue management, growth analytics, digital product management or customer lifecycle initiatives is an advantage.
• Strong interest in consumer apps, digital product experiences, AI, personalisation and emerging technologies.
• Ability to identify customer journey friction and translate insights into practical improvement opportunities.
• Comfortable developing business cases, sizing opportunities and evaluating the impact of new initiatives.
• Strong communication and stakeholder management skills with the confidence to work across multiple teams.
• Able to turn analysis into clear recommendations and actionable next steps.
• Curious, commercially minded and comfortable testing ideas, learning quickly and adapting based on results.
• Able to thrive in a fast-paced environment while taking ownership and driving initiatives forward.

Are you ready to say hello to BIG Possibilities?

Take the leap with Singtel to unlock new opportunities and accelerate your growth. Apply now and start your empowering career!