Job Description

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at jnj.com

As guided by Our Credo, Johnson & Johnson is responsible to our employees who work with us throughout the world. We provide an inclusive work environment where each person is considered as an individual. At Johnson & Johnson, we respect the diversity and dignity of our employees and recognize their merit.

Job Function:

Marketing

Job Sub Function:

Product Management

Job Category:

People Leader

All Job Posting Locations:

Shanghai, China

JOB POSITION SUMMARY

The mission of this position is to define portfolio strategy of Oasys sphere products and manage the end-to-end performance of the portfolio.

DUTIES & RESPONSIBILITIES

1. Owner of brand communication from strategy to execution:

• Develop brand communication strategy with objective to grow brand’s equity, consumption, and loyalty to meet business objective in China market.
• Develop, plan & execute integrated marketing activations (traditional media, social media, owned media) based on strong understanding of consumer journey.
• Budget management of brand communication investment.

2. Responsible for portfolio’s complete life-cycle management.

• Work on product value proposition, target audience, selling points and packaging design based on brand strategy.
• Coordinate across different functions: reginal team, supply chain, sales, channel marketing, QA on NPI and discontinue.

3. Owner of portfolio performance and P&L.

• Analyze and obtain insights of portfolio’s performance in all channels (NTS, offtake, wearer, share etc.) and perform portfolio forecast.
• Work with cross-functional team to drive brand business.
• Find ways to optimize brand P&L (channel mix, product mix, revenue growth management, etc.)

REQUIREMENTS

Education: Bachelor’s degree above, Major in Economics & Business is a plus

Experience: Minimum 8+ years' experience in marketing related area; Proven product management experience

Language Requirements: Fluent in Chinese and English both written and oral

Required knowledge, skills, abilities, certifications/licenses and affiliations:

• Strong analytical thinking
• Strong communication skills
• Proactiveness and ability to learn quickly
• Excitement about working under test and learn environment
• Connect with purpose of different stakeholders
• Energetic, dynamic and creative

Required Skills:

Preferred Skills:

Brand Marketing, Brand Positioning Strategy, Business Storytelling, Customer Centricity, Customer Intelligence, Data Analysis, Data-Driven Decision Making, Developing Others, Digital Strategy, Execution Focus, Financial Analysis, Inclusive Leadership, Industry Analysis, Leadership, Product Development Lifecycle, Product Management, Product Portfolio Management, Product Strategies, Resource Allocation, Stakeholder Management, Strategic Thinking