大家电PMM
北京
社招
全职
职位 ID：A166086
职位描述
主要职责 1、负责大家电重点产品及系列的整合营销，包括产品理解、市场洞察、策略制定、创意传播、上市推广及运营复盘。 2、制定品类年度及阶段性营销规划，结合行业、竞品、用户和业务目标，明确推广策略与营销节奏，策划并落地兼具传播力与生意价值的营销项目。 3、深入理解产品技术、核心卖点及用户场景，参与产品定位与卖点梳理，将产品能力转化为易懂、有吸引力的沟通内容。 4、独立负责重点项目策略及项目管理，拉通产品、销售、渠道、零售、电商、设计、公关、媒介及新媒体等团队协同推进。 5、跟踪市场及营销效果，持续迭代策略，沉淀产品上市和品类营销方法论。
职位要求
岗位要求 1、本科及以上学历，具备 5年以上 家电、3C数码、消费电子或互联网营销经验；有大家电、智能硬件或耐用消费品整合营销经验者优先。 2、有重点新品上市、品类营销规划或中大型整合营销项目经验，具备从洞察、策略制定、创意及文案到落地的完整操盘能力。 3、熟悉大家电行业及用户需求，对产品、市场和行业有较强判断；有空调、冰箱、洗衣机、厨电或智能家居相关经验者优先。 4、具备较强的项目管理、沟通协调及跨部门协作能力，能够在多团队、多节点环境下推进项目并对结果负责。 5、具备良好的内容与视觉审美，主动性、学习能力及抗压能力强；有团队管理、项目带教或营销方法论沉淀经验者优先。
投递
Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is a consumer electronics and smart manufacturing company with smartphones and smart hardware connected by an IoT platform at its core.
Embracing our vision of “Make friends with users and be the coolest company in the users’ hearts”, Xiaomi continuously pursues innovations, high-quality user experience and operational efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.
Xiaomi is one of the world's leading smartphone companies. The company has also established the world’s leading consumer AIoT (AI+IoT) platform,reached 558 million smart devices connected to its platform (excluding smartphones,laptops and tablets) as of September 30 2022. Xiaomi products are present in more than 100 countries and regions around the world. In August 2022, Xiaomi was included in the Fortune Global 500 list for the fourth year in a row, ranking 266th. The company is the fastest-rising Chinese technology conglomerate during the four-year period.
Xiaomi is a constituent of the Hang Seng Index, Hang Seng China Enterprises Index, Hang Seng TECH Index and Hang Seng China 50 Index.
