Xiaomi Technology

PMM

Xiaomi Technology  •  Onsite  •  8 days ago
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Job Description

PMM北京社招全职职位 ID:W1397职位描述1、负责小米手机、平板、可穿戴产品的营销推广。包括策略定位、竞品分析、价值包装、传播规划&文案,以及项目落地等,为产品营销效果负责;
2、深入了解目标用户场景需求及痛点。进行产品定位、卖点包装,将产品技术文字转化成面向消费者的传播语言,设计产品页详情内容及对外传播话术;
3、制定新品上市营销策略及传播节奏。包括但不限于创意内容、内容种草,并负责推进落地执行,提升新品传播影响力,助力达成销售;
4、积极整合公司内外部资源。包括渠道、传播及产品资源等,提升整体营销效果。职位要求1、本科及以上学历,5年以上消费电子业经验优先,广告公司背景优先;
2、创意优,文笔好,执行力强,优秀的策略思考能力;
3、有大型市场营销项目及落地经验;
4、良好的团队合作精神和沟通能力,能够熟练使用sketch/Keynote等工具; 投递
Xiaomi Technology

About Xiaomi Technology

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is a consumer electronics and smart manufacturing company with smartphones and smart hardware connected by an IoT platform at its core.

Embracing our vision of “Make friends with users and be the coolest company in the users’ hearts”, Xiaomi continuously pursues innovations, high-quality user experience and operational efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.

Xiaomi is one of the world's leading smartphone companies. The company has also established the world’s leading consumer AIoT (AI+IoT) platform,reached 558 million smart devices connected to its platform (excluding smartphones,laptops and tablets) as of September 30 2022. Xiaomi products are present in more than 100 countries and regions around the world. In August 2022, Xiaomi was included in the Fortune Global 500 list for the fourth year in a row, ranking 266th. The company is the fastest-rising Chinese technology conglomerate during the four-year period.

Xiaomi is a constituent of the Hang Seng Index, Hang Seng China Enterprises Index, Hang Seng TECH Index and Hang Seng China 50 Index.

Industry
IT & Software
Company Size
10,000+ employees
Headquarters
Beijing, CN
Year Founded
2010
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