Who We Are
Horizon Nextis one of the industry's most innovative and data-driven marketing organizations and sits at the intersection of three constantly changing landscapes: people, data, and media. Our business provides strategic leadership to accelerate growth for our clients through brand strategy, media planningand investment, and best in class analytics across all channels. As the leader in innovative business solutions, we are always pushing ourselves to understandwhat’snext: our next innovation, our next advancement in analytics, the market’s next media evolution, and your next breakthrough idea. Horizon Nextoperateswith the single goal that tomorrow must outperform today.

At Horizon Next, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed,safeand empowered. We value YOU and believe that your authentic voice and unique perspectiveallowsus to create a more rewarding culture, and experience, together.

Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow.

WhatYou’llDo
Campaign Management & Execution – 45%

• Lead RFP creation and review of social partners, compileproposal analysis,and drive partner negotiations

• Manage buys from set-up to keywordselection,through to targeting buckets, optimization, and pacing/reporting

• Determineset-up, including testing methodologies, reporting requirements, and optimization requirements, for ensuring full impact and efficiency of each campaign

• Lead the monitoring and reporting of campaign performance and proactively communicate any issues to internal team and client, when necessary

• Oversee trafficking and site tagging, follow through to ensure sites are enabled, and functioning properly, QA’ing all pixels

• Issue specs documents and ensure all materials are received from creative agency

• Work alongside Digital team on post campaign reconciliation and billing

Social Media Strategy – 10%

• Take part in developing strategic social plans in tandem with the Digital & Business Solutions teams

• Integrate social insights into overall planning process, integrating data, research, and analytics into recommendations

• Work alongside other Horizon Next teams (Business Solutions, Investment, etc.) towards 360 partnerships, incorporating relevant extensions

• Participate in team brainstorms to kick off plan and consideration set development

• Monitor trends, tools,opportunitiesand emerging opportunities within paid social media

• Create and present media specific documents such as media plans,objectivesand strategies decks, and other related functions

Reporting & Analysis – 30%

• Combine data analysis and client feedback to pull together recommendations and optimizations; configure,operate, andoptimizecampaigns to meet client objectives

• Provide active voice in optimization strategies, proactively communicating challenges and opportunities to both internal teams and clients

• Use data during and after campaigns tooptimizeand draw greater conclusions about clients’ business goals andobjectives

• Parse through large datasets to provide critical thinking and analysis, as well as draw conclusions and discover actionable implications

• Collaborate with Horizon Next Analytics & Business Intelligence teams to aggregate data and ensure standardization across Next accounts

• Responsible for providing data for dashboards/Excel trackers, as needed by account, ensuring accuracy and validity of data shown

Relationship Management – 10%

• Ensures collaboration with key partners during planning process, including Partners, Creative Agencies and Business Solutions team

• Collaborate with Supervisor toidentifyproblems and recommend solutions

• Keep Supervisor updated on the status and timing of deliverables

• Engage and effectively interact with other Horizon Next departments,i.e.Business Solutions, Traffic, Operations

• Apply knowledge of current/previousclients’ specific business and industry to enhance and further relationships

Mentorship – 5%

• Contribute to other junior team member(s) development (train Assistant Planners, onboard new Planners)

Who You Are

• A strong writer and presenter

• A left and right brain thinker – a data powered strategist

• An independent worker with strong time management and organization skills

• A problem solver with foresight and the ability to develop creative solutions

• Detail oriented with commitment to follow through

• Nimble and flexible to succeed in a fast-paced environment

• A strong teamplayer, willing to roll up your sleeves

• Interested in the social landscape and a desire to innovate and keep up with trends

• A supporter of and advocate for diversity,equityand inclusion

Preferred Skills & Experience

• 1+ yearspreviouspaid social media experience

• Basic knowledge of advanced analytics and performance media

• Familiarity with marketing principles,analyticsand concepts

• Strong Microsoft Excel and Microsoft PowerPoint skills

• Experience buying ads on Facebook and Instagram is crucial,additionalplatforms preferred

Certificates, Licenses and Registrations

This role does not require certificates,licensesor registrations