
At The North Face we dare to lead the world forward through Exploration. We were born to Explore, Disrupt and to Lead. We were born to Love Wild Places and to Spark Curiosity. We believe that exploration is a mindset - both on the mountain and off the mountain - and it infuses everything we do. As a community of explorers, we stay curious about new ideas, places, and people.
So, before we get to the job details, take a minute to learn a little more about us – our values and our culture. If you can see yourself working side-by-side with a team of adventure-loving people, The North Face just may be the place for you.
E‑Commerce Planner – The North Face AMER DTC
The E‑Commerce Planner for TNF AMER DTC is responsible for in‑season sales, margin, and inventory planning for the digital channel, ensuring financial targets are achieved while delivering a premium, seamless online consumer experience. This role owns the financial forecast, Open‑to‑Buy (OTB), and trading plans for e‑commerce, partnering closely with E‑Comm Merchandising, Site Ops, Marketing, Allocation, and Analytics teams. The Planner balances growth, availability, and profitability by leveraging data‑driven insights to optimize sell‑through, inventory health, and promotional effectiveness while supporting digital brand and consumer strategies.
This role will operate on a hybrid schedule out of our HQ in Denver, CO 3 days a week.
WHAT YOU'LL DO:
Own and manage e‑commerce sales, inventory, and margin forecasts at multiple levels, identifying risks and opportunities to maximize digital performance.
Manage e‑commerce Open‑to‑Buy, reconciling receipts, sales, markdowns, and inventory on hand, and re‑forecasting based on real‑time performance and demand signals.
Contribute to daily and weekly business reviews, driving actions around pricing, promotions, inventory depth, and flow to optimize conversion, sell‑through, and profitability.
Partner with E‑Commerce and Marketing teams to plan, forecast, and evaluate promotions and markdowns, ensuring alignment with financial targets and brand strategy.
Work closely with Merchandising, Supply Chain, Digital Experience, and Analytics teams to ensure inventory availability supports online storytelling, launch moments, and peak events.
Translate complex data into clear insights, scenarios, and recommendations for leadership and cross‑functional partners.
WHAT YOU'LL NEED:
Bachelor’s degree in business, Finance, Merchandising, Analytics, or a related field preferred
3–5+ years of experience in retail or e‑commerce planning, forecasting, or financial analysis
Strong analytical skills with the ability to manage large, dynamic data sets
Deep understanding of demand forecasting, OTB management, and digital retail KPIs
Advanced Excel skills and experience with planning and analytics tools, with a willingness to learn and adapt to new AI processes.
Preferred Skills:
Experience planning within a DTC e‑commerce environment
Understanding of digital metrics such as conversion, traffic, AUR, and sell‑through
Strong communication skills and comfort influencing cross‑functional partners
Ability to operate in a fast‑paced, test‑and‑learn environment
Hiring Range
$73,440.00 USD - $91,800.00 USD annually
Incentive Potential This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.
Benefits at VF Corporation You can review a general overview of each benefit program offered, including this year's medical plan rates on www.MyVFbenefits.com and by clicking Looking to Join VF? Detailed information on your benefits will be provided during the hiring process.
P lease note, our hiring ranges are determined and built from market pay data. In determining the specific compensation for this position, we comply with all local, state, and federal laws.
At VF, we value a diverse, inclusive workforce and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual’s race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws. If you require accommodations during the application process, please contact us at peopleservices@vfc.com VF will provide reasonable accommodations for qualified individuals to the extent required by applicable law.
Pursuant to all applicable local Fair Chance Ordinance requirements, including but not limited to the San Francisco Fair Chance Ordinance, VF will consider for employment qualified applicants with arrest and conviction records.

The North Face®, a VF Corporation brand, is the premier exploration company in the world. Founded in the counterculture of Berkeley, CA in 1966 we have a long and storied legacy of enabling exploration, loving and protecting wild places, and creating iconic and technically advanced product.
At The North Face® we dare to lead the world forward through Exploration. We believe that exploration is a mindset – both on the mountain and off the mountain – and it infuses everything we do. As a community of explorers, we stay curious about new ideas, places and people.
Interested in joining the adventure? Take a look through our open opportunities here or on our Careers website (www.thenorthface.com/careers). We are an Equal Opportunity Employer.
The North Face, a VF Company
VF Corporation is one of the world’s largest apparel, footwear and accessories companies connecting people to the lifestyles, activities and experiences they cherish most through a family of iconic outdoor, active and workwear brands including Vans®, The North Face®, Timberland® and Dickies®. VF's purpose is to power movements of sustainable and active lifestyles for the betterment of people and our planet. VF believes that when you discover the difference between a career and a calling, you get so much more out of life. When those lines begin to blur, you start to limit yourself much less and start aiming for more. That’s what we want for everyone who joins VF. And frankly, that’s what it takes to thrive here too. For more information, please visit vfc.com.