Job Description

This role is for one of the Weekday's clients

Min Experience: 1 years

Location: Bengaluru

JobType: full-time

This is not a traditional content role—it is a founder storytelling and influence-building position. You will take end-to-end ownership of building and scaling a founder’s personal brand across platforms, transforming ideas into high-impact content that drives reach, engagement, and inbound opportunities.

Requirements

What You’ll Own:

• Build and scale the founder’s personal brand across platforms like LinkedIn and Twitter/X
• Create and publish 5–7 high-quality, insight-driven posts per week
• Translate founder ideas, internal discussions, client interactions, and industry trends into compelling, high-performing content
• Develop a sharp, opinionated, and distinctive founder voice (clear, insightful, and non-generic)
• Leverage trends across AI, fintech, BFSI, and the startup ecosystem to stay relevant and timely
• Repurpose podcasts, panel discussions, and events into content that compounds reach and engagement
• Build a scalable content engine using playbooks, templates, repeatable formats, and a structured content backlog
• Own content distribution and audience engagement across platforms
• Track and optimize performance metrics such as reach, engagement, follower growth, and inbound leads
• Continuously iterate content strategy with a growth-focused mindset

Who Should Apply:

• Individuals who think like a founder, not just a content creator
• Those who can turn raw, unstructured ideas into impactful and shareable content
• People who understand how content spreads—combining platform algorithms with audience psychology
• Candidates who enjoy fast-paced execution and can consistently deliver multiple posts per week
• Professionals who prioritize impact over aesthetics and take complete ownership of outcomes
• Individuals curious about AI, fintech, and startup ecosystems

Must-Have Skills:

• 1–3 years of experience in content writing, ghostwriting, or founder/CXO branding
• Exceptional writing ability with strong hooks, concise storytelling, and high-value insights
• Deep understanding of LinkedIn and Twitter/X growth dynamics and engagement-driven formats
• Ability to capture and replicate another person’s voice authentically
• Strong editorial judgment—knowing what to publish and what to skip
• High ownership, speed, and discretion

Good to Have:

• Active personal brand on LinkedIn or Twitter/X
• Experience in founder ghostwriting or startup ecosystem content
• Exposure to short-form video content such as reels or clips

Why This Role:

• High ownership with direct impact on personal brand growth
• Opportunity to shape thought leadership in fast-evolving industries
• Fast-paced, execution-driven environment with strong learning and visibility opportunities