Role Title: Personal Care Global Social Influencer Lead
Location: 100VE, Blackfriars, London
About Personal Care
Personal Care is a highly successful business with much loved deodorant, skin cleansing and oral care brands including our 8 power brands Dove, Dove Men+ Care, Rexona, Lux, Axe, Lifebuoy, Pepsodent and Close-Up. We hold leading category positions in deodorants and skin cleansing globally and the #1 or #2 position in oral care in the countries where we are present.
Through our Personal Care brands, we’re taking action to drive positive change. We are advocates for new policies, laws and social norms that will promote inclusion, health and wellbeing for all members of society. With more than 1 billion people using our products every day, we have an opportunity to use our scale for good. So that people and the planet can thrive together.
Personal CareIntegratedBrandExperiences Team
TheIntegratedBrand Experiences team is a central team that leads Personal Care Marketing Transformationacross 8 power brands The team partners with global brand teams and the Business Unit/Country marketing teams to design and deployour ‘many-to-many’ marketingmodel This includes culturally relevantmediapartnerships, social, influencer and creator strategy and execution, plus a talent and technology powered content infrastructure (powering an “always active” content engine).
Personal Carehas aconnected,high energyculture where people genuinely careabout each other, our brands, and the impact we create in the world.We win togetherwith a high-performance mindsetcombining creativityandcuriosity, giving people the freedom to think boldly, move fast, and growour brands. As part of this,the Media& Influencerteamplays a critical leadership position in deliveringournew marketingmodel You will be a strategic thought leader andhands‑onpractitioner, deeply embedded in culture, platforms, and audience behaviour, and trusted to pioneer new social and influencer marketing power models for the future
Key Responsibilities
Strategy & Leadership
Develop and deliver the global Personal Care influencer and creator strategy, supported by clear toolkits and frameworks that enable consistent execution at scale.
Shape forward‑looking strategies by analysing platform trends, audience behaviour, and cultural moments to uncover new opportunities for the business.
Act as a global thought leader, setting the agenda for influencer and creator marketing excellence across brands and markets.
Learning, Capability and Enablement
Develop, pilot, and scale new influencer and creator innovations, spotlighting standout local work and translating it into repeatable global models.
Partner closely with global brand teams and market influencer specialists to defineoptimumstrategies aligned to brandobjectives
Deliver recaps, learning agendas, and best‑practice sharing to ensure continuous optimisation across all influencer and creator activity.
Lead onboarding and training for new influencer specialists and, at times, upskill broader marketing teams on effective influencer and creator marketing
Partnerships, Measurement & Governance
Partner with Procurement and Brand teams to define, manage, and evolve the Personal Care influencer agency ecosystem, supporting markets inidentifyingand managing local specialist agencies
Work closely with CMIteam to develop clear, repeatable methodologies to assess performance, impact, and effectiveness across influencer and creator programmes.
Partner commerce and media teams to fully integrate influencer marketing across the consumer journey(includes aligning influencer strategies with paid media planning, social commerce, and retail priorities).
Collaborate withentertainment andpartnerships teams to drive influencer and creator strategies for major cultural and sporting moments, includingopportunities withkey partners like Netflix and FIFA, plusother global tentpole opportunities
All About You
Must have experience in leading influencer marketing for global brands (either in-house, largeagencyor platform).
A proven strategist and thought leader, able to create compelling points of view that inspire adoption and action across senior stakeholders.
A true social, influencer, and creator pioneer with a passion for learning,anticipatingcultural and platform shifts, and shapingwhat’snext.
A commercially minded “doer” who balances bold thinking with delivering tangible business results.
Acollaborative leader who thrives in cross‑functional environments, bringing together brands, markets, agencies, and specialist teams.
Deep passion for culture, communities, and creator ecosystems.
Confidence tooperateautonomously in a fast‑paced, global environment.
Key Skills& Experience
Strategic thinking and planning.
Excellent Senior Stakeholder management with proven experience within a large organisation,platformor large agency.
Strong data analytical mindset and analytics understanding, with experience of social listening, analytics, andinfluencer andcommunity management tools (e.g.Traackr,CreatorIQ, Meltwateretc..)
Excellent communication and presentation skills, both written and verbal. Clear understanding of the requirements and demands of an international role.
Team player. Keeps a balance between personal accountability and delivery through teamwork.
Youare required tobe able to travel to the office a minimum ofthreedays per week.
What we offer
Whilst the role is advertised on a full-time basis, we would be happy to discuss possible flexible working options and what this may look like for you. We strive to achieve a family-friendly and inclusive workplace and to, above all, create possibilities for all.
Diversity at Unilever is about inclusion, embracing differences, creating possibilities and growing together for better business performance. We embrace diversity in our workforce. This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity. We are also more than happy to provide reasonable adjustments during our application and interview process to enable you to be present your best self. To find out more, including about our Employee Resource Groups, please click here Equity, Diversity & Inclusion (unilever.com)
Every day, 3.4 billion people around the world enjoy our products - from ground-breaking brands like Hellmann's, Domestos, Dove and Rexona (to name just a few). Our brands lead the way - innovating in their fields, delighting their consumers and powering our business forward.
And it is our people who make everything happen. Our bright and curious people who imagine and create the future - diverse, passionate and ambitious people.
A role with us means endless opportunities with global brands that make markets and people who play to win. We make markets and create cultures through some of the biggest brands and best-known products in the world.
Talented teams in 190 countries redefine the way we do business and set new standards for our brands. Always learning, always innovating. Is this your moment?
