Job Description

About the Role

We are seeking a highly skilled Content & Personal Brand Strategist to join our Dubai office This is a Dubai-based, on-site position, and the selected candidate will be expected to relocate or join our team in Dubai

The role is responsible for maintaining and elevating the personal brand of our founder/leadership, ensuring it remains consistently impactful across all verticals automotive, car rental, real estate, and tech.

The strategist will oversee the personal brands digital presence, develop a strong storytelling framework, and ensure all content aligns with both business goals and audience engagement. The ideal candidate is a creative thinker with a proven track record in personal branding, social media strategy, and multi-vertical content positioning.

Key Responsibilities

Brand Positioning & Strategy

• Define, refine, and upscale the personal brand strategy across all verticals.
• Ensure consistent tone, voice, and brand presence across all platforms (LinkedIn, Instagram, YouTube, TikTok, etc.).
• Build a clear positioning framework that connects personal brand values to business goals.

Content Development & Management

• Create and manage content calendars for short-form, long-form, and thought-leadership pieces.
• Craft engaging narratives that resonate with diverse audiences in automotive, real estate, tech, and mobility.
• Coordinate with video editors, graphic designers, and copywriters to produce high-quality multimedia content.

Social Media Growth & Engagement

• Drive audience growth, engagement, and influence across digital platforms.
• Monitor analytics and optimize the performance of personal brand content.
• Identify emerging trends and leverage them to maintain relevance and authority.

Collaboration & Leadership

• Work closely with cross-functional teams (marketing, sales, design) to align personal brand strategy with organizational campaigns.
• Act as a consultant to senior leadership on personal brand visibility opportunities (events, podcasts, speaking engagements).
• Manage agency or freelancer collaborations when required.

Requirements

• Proven experience (2 to 3 years) in content strategy, personal branding, or digital marketing, preferably across multiple industries.
• Strong understanding of social media platforms, audience psychology, and storytelling frameworks.
• Demonstrated success in building or scaling personal brands (CEOs, influencers, thought leaders).
• Excellent communication, copywriting, and project management skills.
• Ability to work in a fast-paced, multi-vertical environment and adapt quickly to changing priorities.
• Creative mindset with a data-driven approach to content performance.
• Must be fluent in English (spoken and written).
• Must be willing to join and work on-site in our Dubai office.