
We are looking for a customer‑centric Personal Banking Service Advisor to join our Retail Banking branches. This role focuses on delivering exceptional service to walk‑in customers, handling day‑to‑day banking requests, and building long‑term customer relationships, while supporting measured sales and cross‑sell objectives (50% PBA target) in line with bank policies and Sharia guidelines
Key ResponsibilitiesCustomer Service
Deliver high‑quality service to walk‑in personal banking customers
Handle customer inquiries, complaints, after‑sales transactions, and service requests
Provide accurate information and advice on asset, liability, and fee‑based products
Ensure complete and correct documentation for all applications and requests
Maintain strong customer relationships and support customer retention
Sales & Relationship Management
Identify customer needs and proactively recommend suitable banking products
Support branch sales objectives through cross‑selling and upselling opportunities
Follow up on campaign leads and refer potential customers to relevant banking segments
Promote additional products to increase customer product holding ratio
Compliance & Controls
Ensure strict adherence to bank policies, procedures, and Sharia guidelines
Maintain accurate records and keep systems updated with customer information
Ensure timely, error‑free processing of customer requests
Safeguard confidential documents and negotiable instruments at all times
Key Performance Indicators
Customer satisfaction and complaint resolution
Service turnaround time and accuracy
Sales and cross‑sell achievements
Compliance, audit, and documentation quality
Candidate ProfileEducation
High School / University Graduate (preferred)
Strong proficiency in English
Experience
Minimum 2 years’ experience in customer service or sales
Experience in banking or financial services preferred
Proven performance in customer handling and service delivery
Skills & Competencies
Excellent interpersonal and communication skills
Customer‑focused mindset with a positive service attitude
High attention to detail and ability to work under pressure
Sales awareness and ability to identify cross‑sell opportunities
What We Offer
Competitive salary package
Strong emphasis on work‑life balance and employee wellbeing
World‑class Learning & Development platform and career growth opportunities
Generous annual leave entitlement and Private Healthcare
Preferential banking facilities for employees

About Emirates NBD
Emirates NBD (DFM: Emirates NBD) is a leading banking group in the MENAT (Middle East, North Africa and Türkiye) region with a presence in 13 countries, serving over 20 million customers. As at 30th September 2023, total assets were AED 836 billion, (equivalent to approx. USD 228 billion). The Group has operations in the UAE, Egypt, India, Türkiye, the Kingdom of Saudi Arabia, Singapore, the United Kingdom, Austria, Germany, Russia and Bahrain and representative offices in China and Indonesia with a total of 853 branches and 4,213 ATMs / SDMs. Emirates NBD is the leading financial services brand in the UAE with a Brand value of USD 3.89 billion.
Emirates NBD Group serves its customers (individuals, businesses, governments, and institutions) and helps them realise their financial objectives through a range of banking products and services including retail banking, corporate and institutional banking, Islamic banking, investment banking, private banking, asset management, global markets and treasury, and brokerage operations. The Group is a key participant in the global digital banking industry with 97% of all financial transactions and requests conducted outside of its branches. The Group also operates Liv, the lifestyle digital bank by Emirates NBD, with close to half a million users, it continues to be the fastest-growing bank in the region.
Emirates NBD contributes to the construction of a sustainable future as an active participant and supporter of the UAE’s main development and sustainability initiatives, including financial wellness and the inclusion of people of determination. Emirates NBD is committed to supporting the UAE’s Year of Sustainability as Principal Banking Partner of COP28 and an early supporter to the Dubai Can sustainability initiative, a city-wide initiative aimed to reduce use of single-use plastic bottled water.