Job Description

Personal Banker-Outbound

Job Purpose

The Personal Banker-Outbound is responsible for acquiring new customers through field sourcing, referrals, outbound calling, and local market activities. The role focuses on driving CASA acquisition, deepening customer relationships, increasing product penetration, and delivering superior customer service while achieving business targets.

Key Responsibilities

• Acquire New-to-Bank (NTB) customers through outbound sales activities.
• Source and onboard Savings Accounts, Current Accounts, and Term Deposits.
• Generate leads through referrals, corporate visits, market mapping, and customer networking.
• Build and maintain strong relationships with customers to enhance engagement and retention.
• Cross-sell banking products and services including:
• Debit & Credit Cards
• Fixed Deposits & Recurring Deposits
• Insurance Products
• Mutual Funds & Investment Solutions
• Digital Banking Products
• Personal Loans and other retail assets (where applicable)
• Conduct customer meetings and financial need assessments to provide suitable banking solutions.
• Ensure activation and usage of acquired accounts through regular follow-ups.
• Maintain high standards of customer service and relationship management.
• Adhere to all regulatory, compliance, and internal policy requirements.
• Keep track of market opportunities, competitor activities, and customer feedback.

Eligibility Criteria

Educational Qualification

• Graduate in any discipline.
• MBA/PGDM preferred.

Experience

• 1-5 years of experience in Retail Banking, Financial Services, Insurance, NBFC, or Sales.
• Experience in CASA acquisition and customer sourcing preferred.

Required Skills

• Strong sales and customer acquisition skills.
• Excellent communication and interpersonal abilities.
• Ability to build relationships and influence customers.
• Good understanding of retail banking products.
• Strong negotiation and presentation skills.
• Self-driven and target-oriented mindset.
• Knowledge of local market and sourcing channels.

1. Achieve business objectives for retail liabilities sales at the branch, meeting value, volume, and productivity metrics.
2. Generate revenue through the sale of CASA, cross-sell products, and third-party offerings like insurance.
3. Source high-value CASA customers and build comprehensive family banking relationships.
4. Acquire new-to-bank customers through personal efforts and acquisition channels.
5. Contact a minimum of 20 customers daily and meet at least 4 customers/prospects per day.
6. Upgrade customers from lower product categories to premium offerings.
7. Deliver excellent customer service and maintain long-term relationships.