Job Description

Mission

Ready to turn media investments into customer growth?

At ING, we're looking for a performance-driven specialist who can manage, optimize and scale acquisition campaigns across our key digital channels. You will play a critical role in delivering customer growth by executing data-driven campaigns, improving efficiency and continuously identifying new optimization opportunities across Google, Meta, TikTok and other digital platforms.

Working closely with the Performance Lead, Product Owners, Analytics teams and external agencies, you will help drive acquisition results while ensuring every euro invested generates measurable business impact.

About the team

You will be part of the Acquisition & Growth ecosystem, working closely with:

• Digital Marketing (performance & media buying);

• Product Owners ( website, app funnels);

• Analytics & Data teams;

• Finance & Pricing;

• UX/UI & Customer Experience;

• External agencies (creative & media);

We operate with a performance-first mindset, focused on:

• Outcome-driven campaigns (traffic → conversion → acquisition);

• Full-funnel optimization and continuous experimentation;

• Data-led decisions and ROI accountability;

• Scaling what works, fast;

Your day-to-day

Campaign Management & Execution

• Manage acquisition campaigns across Google, Meta, TikTok and other paid media channels;

• Execute campaign launches, optimizations and budget reallocations;

• Ensure campaigns are delivered according to objectives, timelines and quality standards;

• Partner with agencies to maintain best-in-class execution;

Performance Optimization

• Monitor campaign performance daily and identify optimization opportunities;

• Improve bidding strategies, audience targeting, placements and creative effectiveness;

• Implement A/B tests across audiences, creatives, landing pages and campaign structures;

• Drive continuous improvements in conversion rates, CPA and overall efficiency;

Media Planning & Budget Management

• Support budget allocation decisions based on performance data;

• Track spend and pacing across channels;

• Contribute to forecasting and performance projections;

• Ensure efficient use of media investments;

Data Analysis & Reporting

• Analyze acquisition performance across channels and customer segments;

• Identify trends, risks and growth opportunities;

• Build and maintain dashboards and reporting frameworks;

• Translate insights into actionable recommendations;

Funnel & Conversion Optimization

• Work closely with Product Owners and UX teams to improve acquisition funnels;

• Identify drop-off points and opportunities for conversion improvement;

• Support landing page and onsite optimization initiatives;

• Contribute to full-funnel growth initiatives;

Market & Channel Innovation

• Stay up to date with platform developments across Google, Meta, TikTok and emerging channels;

• Proactively identify new growth opportunities and best practices;

• Support experimentation with new formats, audiences and technologies;

What you bring to the team

Experience

• 5-10+ years of experience in performance, digital acquisition, or paid media roles;

• Proven experience managing large-scale acquisition campaigns;

• Experience working with both agency and client-side performance marketing environments is a plus;

• Demonstrated track record of delivering measurable growth through digital channels;

Channel Expertise

• Strong hands-on expertise in: Google Ads (Search, Performance Max, Display, YouTube), Meta Ads (Facebook & Instagram), TikTok Ads;

• Understanding of attribution models, audience segmentation, bidding strategies and conversion tracking;

• Experience optimizing campaigns across the full acquisition funnel;

Analytics

• Strong analytical mindset and data interpretation skills;

• Experience with: Google Analytics 4, Adobe Analytics, Firebase, Looker Studio / Power BI, Mobile Measurement Platforms (Adjust, Appsflyer, etc.);

• Ability to transform data into optimization actions;

Ways of Working

• Curious and proactive mindset;

• Strong attention to detail;

• Comfortable working in a fast-paced environment;

• Excellent stakeholder management skills;

• Strong communication and collaboration capabilities;

What we offer

• Impactful work in a fun, inclusive and highly collaborative environment;

• Modern, open office spaces built for teamwork and creative work;

• Hybrid working model with flexibility baked in;

• Monthly benefit budget you can use your way;

• Extra paid vacation days based on total work experience;

• Continuous learning opportunities through ING Learning Centre, Udemy, Bookster, trainings and certifications;

• Internal mobility across ING worldwide, including short- and long-term international assignments;

• Opportunities to contribute to sustainability and CSR initiatives;

Job Application Safety Reminder

We’re seeing an increase in fraudulent job offers. To protect yourself, please:

• Apply only via official ING platforms ING uses Workday as its recruitment system.

• Verify the sender’s email — it should only come from @ing.com or @myworkday.com

• Know that ING will never request payments or banking details during the recruitment process.

How to apply

Click “Apply” on our careers site and submit your application through Workday We’re excited to meet you!

Discover ING Bank Romania

ING believes in a world where everyone has the right to grow and progress in their own way. We express this in our global tagline, “do your thing”. Perhaps more than in any other large company, we extend our belief in the power of autonomy to our own people. But there’s a catch. In return for great freedom, we expect people to do great things for our customers, our stakeholders, and ING at large.

To work here is to be surrounded by people who are energetic, ambitious, friendly and respectful: talented specialists who take responsibility and autonomy to make great things happen. We stay curious, thrive on change, and seek new and better ways to make it happen. Active in Romania for 30 years, ING Bank pioneered and challenged the local banking industry. Technology and innovation are at the core of what we do, making our products relevant for our customers’ lives and businesses.

ING Bank Romania is the only bank with an organic growth within the top 10 local banks by assets, without acquisitions of client portfolios or other banks. ING Bank Romania is an universal bank with more than 2 million customers from three business segments: individuals (retail), SME and Mid-Corporate companies and Wholesale Banking.

Join us!