Job Description

Contributes to the achievement of corporate goals through product, program, market engagement and/or marketing communications strategies. Initiatives may include new products or business partnerships to grow revenue beyond traditional sources as well as identification of market engagement, marketing communications and/or other programs to address market needs in the most cost-effective manner. Leverages industry experience and expertise to promote enterprise understanding of the key areas in which the company is seeking to create competitive differentiation and establish sustainable competitive advantage in the marketplace.

Performance Media Manager

We are seeking an experienced and results-driven Performance Media Manager to join our dynamic marketing team. The ideal candidate will be responsible for overseeing paid media activations for both brand reputation and direct response campaigns. They will develop and execute comprehensive media strategies aimed at driving measurable results, focused on conversions.

What You’ll Do

• Lead the planning, implementation, and optimization of performance media campaigns across various channels.
• Manage and optimize paid media initiatives across Google marketing channels, including paid search (SEM), PMax, video, and display.
• Develop and execute paid social strategies for various social media platforms, such as Meta and TikTok, to enhance our brand presence and drive conversions.
• Oversee traditional media campaigns, including linear TV, out-of-home, and radio, to ensure an integrated marketing approach.
• Collaborate closely with media agency partners to ensure campaign objectives are met and performance is maximized.
• Utilize strong analytical skills to assess performance data and make proactive, informed recommendations for campaign optimization.
• Work collaboratively with internal stakeholders to align media strategies with broader business objectives and marketing goals.
• Monitor and report on campaign performance, providing insights and recommendations for improvement.
• Stay current with industry trends, emerging technologies, and best practices in paid media marketing.

What You Bring

• Bachelor's degree or advanced degree (where required)
• 3+ years of experience in related field.
• In lieu of degree, 7+ years of experience in related field.
• Experience in paid media with a proven track record of driving successful performance marketing campaigns.

• Extensive knowledge of Google marketing channels (SEM, YouTube, DV360) and social media platforms (Meta, TikTok, etc.).
• Proven experience in managing traditional media initiatives, including linear TV, out-of-home, and radio.
• Strong analytical background with the ability to interpret performance data and make data-driven decisions.
• Experience working with media agencies and managing external partners effectively.
• Excellent communication and collaboration skills, with the ability to engage stakeholders at all levels.
• A results-focused mindset with a commitment to driving measurable outcomes in marketing initiatives.

Bonus Points

• Hands-on keyboard digital ad execution experience
• Digital ad platform back-end expertise, including pixel event setup and subsequent audience creation

What You’ll Get

• The opportunity to work at the cutting edge of health care delivery with a team that’s deeply invested in the community 
• Work-life balance, flexibility, and the autonomy to do great work  
• Medical, dental, and vision coverage along with numerous health and wellness programs  
• Parental leave and support plus adoption and surrogacy assistance  
• Career development programs and tuition reimbursement for continued education  
• 401k match including an annual company contribution  
• Learn more  

#LI-Hybrid

Salary Range

At Blue Cross NC, we take great pride in a fair and equitable compensation package that reflects market-price and our starting salaries are typically planned near the middle of the range listed. Compensation decisions are driven by factors including experience and training, specialized skill sets, licensure and certifications and other business and organizational needs. Our base salary is part of a robust Total Rewards package that includes an Annual Incentive Bonus*, 401(k) with employer match, Paid Time Off (PTO), and competitive health benefits and wellness programs.

*Based on annual corporate goal achievement and individual performance.

$89,174.00 - $142,679.00

Skills

Communications Strategy, Leadership, Market Development, Marketing Strategies, Market Research, Mentorship, Stakeholder Management, Strategic Initiative, Strategic Planning, Strategic Planning Initiatives

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