Job Description

We are seeking a highly skilled Performance Marketing Specialist to drive and manage our social media marketing campaigns.

Key Responsibilities:

Campaign Management:

Plan, execute, and optimize paid social media campaigns across multiple platforms (Facebook, Instagram,

LinkedIn, TikTok, etc.) to achieve performance goals (e.g., ROAS, CPA, conversions).

Performance Tracking & Reporting:

Monitor daily performance metrics (clicks, impressions, CPC, CTR, CPA, ROAS, etc.), analyze campaign data,

and provide insights for improvement.

Audience Targeting & Segmentation:

Develop, test, and optimize audience targeting strategies, including demographic, interest-based, and

behavior-based targeting.

Budget Management:

Manage and allocate the advertising budget effectively across campaigns to maximize performance.

Creative Optimization:

Work closely with the creative team to develop, test, and optimize ad creatives (copy, imagery, videos) for

better engagement and conversion rates.

A/B Testing:

Conduct A/B and multivariate testing on ad copy, creatives, and landing pages to optimize performance.

Market Research & Trend Analysis:

Stay updated with the latest social media trends, algorithm changes, and new ad formats to continuously

improve campaign performance.

Collaboration:

Collaborate with the wider marketing team (SEO, content, CRM) to align social media strategies with broader

marketing goals.

Performance Reporting:

Provide regular reports on campaign performance, insights, and areas for improvement to stakeholders and

management.

Key Skills and Qualifications:

Experience:

2+ years of experience in performance marketing, specifically in managing paid social media campaigns.

Education:

Bachelors degree in Marketing, Business, or a related field.

Technical Skills:

o Proficiency in using platforms like Facebook Ads Manager, LinkedIn Campaign Manager, TikTok Ads,

Google Analytics, etc.

o Experience with performance tracking tools (e.g., Google Analytics, Hotjar, HubSpot, etc.).

o Strong analytical skills, with the ability to interpret campaign data and make data-driven decisions.

Creativity:

Ability to collaborate with creative teams to develop engaging and effective ad content.

Communication:

Excellent communication and interpersonal skills for cross-team collaboration and reporting to stakeholders.

Attention to Detail:

High level of precision in managing budgets, audience segments, and performance tracking.