Abhyaz - A social enterprise from MTAB Technology Center

Performance Marketing Specialist Intern

Abhyaz - A social enterprise from MTAB Technology Center  •  Remote  •  2 hours ago
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Job Description


This is a remote position.


This is a remote position.


We at
Abhyaz (MTAB Technology Centre Pvt. Ltd.)

are looking for a passionate and results-driven individual to join us as a
Performance Marketing Specialist Intern

.


Core Functional Responsibilities:


  • Plan, create, and execute Meta (Facebook & Instagram) advertising campaigns

  • Set up and manage advertising campaigns using Meta Ads Manager

  • Perform audience research, segmentation, and targeting for different campaigns

  • Assist in budget planning, allocation, and campaign optimization

  • Conduct A/B testing on ad creatives, audiences, and campaign strategies

  • Monitor campaign performance and analyze key metrics such as CTR, CPC, CPM, CPA, ROAS, and conversions

  • Optimize campaigns to improve lead quality and maximize return on investment (ROI)

  • Coordinate with the content and design teams to develop high-performing ad creatives

  • Prepare campaign performance reports and present actionable insights

  • Stay updated with Meta Ads platform features, advertising trends, and best practices


General Responsibilities:


  • Monitoring industry changes and digital marketing trends

  • Understand the products and services provided by the company

  • Maintaining healthy relations with clients and customers

  • Adhering to company policies, rules, and regulations


Hiring Process:


Steps
Process
Timeline
Step 1
Job Postings on our Career page
Friday
Step 2
Call for Registration and Enrollment
Friday
Step 3
Initiating Portfolio Submissions
Friday-Thursday
Step 4
Evaluation Process ends on Abhyaz platform
Friday
Step 5
Interview & Job Offer
Monday
Step 6
Onboard – Accept our Job Offer and onboard
Monday


Please note: Candidates are requested to fill out all the fields in the application form and not to use the Easy Apply option!


Do follow us on LinkedIn / Twitter / Facebook / Instagram


Requirements


  • Bachelor's degree in Marketing, Business, Communications, or a related field

  • 1 to 3 years of experience

    in Performance Marketing, with hands-on experience in Meta (Facebook & Instagram) Ads

  • Strong verbal and written communication skills

  • Good analytical and problem-solving skills

  • Hands-on experience with Meta Ads Manager and campaign optimization

  • Knowledge of audience targeting, campaign objectives, budget management, and performance metrics (CTR, CPC, CPM, CPA, ROAS)

  • Experience in A/B testing and campaign performance analysis

  • Proficiency in MS Excel or Google Sheets for campaign reporting

  • Ability to interpret campaign data and provide actionable insights

  • Need adequate resources (Laptop/Desktop with a good Wi-Fi connection

  • Benefits


    • Learn On-Demand SaaS Tools: Gain hands-on experience with industry-standard tools like Moodle and Zoho One, enhancing your tech skills.

    • Out-of-the-Box Work: Engage in innovative projects that go beyond your primary job role, broadening your skill set.

    • Remote Opportunities: Enjoy the flexibility of working from anywhere, making it convenient to balance other commitments.

    • Diverse Project Experience: Work on internal projects as well as real client assignments, providing a well-rounded professional experience.

    • Online Portfolio Building: Develop a strong online portfolio showcasing your work, which can be invaluable for future job applications.

    • Flexible Timing: Benefit from flexible working hours, allowing you to manage your time effectively and maintain a healthy work-life balance.


    Terms & Conditions apply.

    Abhyaz - A social enterprise from MTAB Technology Center

    About Abhyaz - A social enterprise from MTAB Technology Center

    Abhyaz is a Women’s cooperative from MTAB. We create women entrepreneurs by offering partnership in our cooperative to qualified women and together we provide digital transformation solutions with Zoho. Here is our story and it will tell you why we are a suitable partner for your Zoho implementation.

    OUR VISION: Building entrepreneurs, enabling self-employment and employability with women, professionals, job seekers & students with remote opportunities. (www.abhyaz.com)

    IMPACT: 3000+ entrepreneurs & interns certified & more than 80% either placed, self employed or in higher education.

    OUR STORY: MTAB has 40 years of experience in skill development & education. We were setting up engineering labs & centers of excellence to train 10000+ people per year. We used Zoho One to track & manage these centers. Our journey with Zoho started here as their product user. In 2022, we became a fully remote organization with Zoho One & Moodle. We started our Abhyaz Internship (fully remote) program for students, job seekers & professionals. Our interns work with our mentors & partners to develop solutions on Zoho One, implement these solutions & build the relevant learning content for our customers. As our internship program was getting stronger, we saw the deep social impact that we created with students, job seekers and women professionals – This paved way for the Abhyaz Cooperative & Partnership with Zoho. Abhyaz aims to overcome social displacement & improve the socio-economic ecosystem in a region with remote entrepreneurship and employment opportunities.

    This entire community is spread across India and abroad. It has been built bootstrapped and no social media ad investment. We are today one of the most sought-after Zoho partners for startups and internship providers because of reference and recommendation from our customers and interns. Our intent, approach and execution is delivering the success needed to move forward with our mission.

    Industry
    IT & Software
    Company Size
    51-200 employees
    Headquarters
    Chennai, IN
    Year Founded
    2020
    Social Media